Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Someone on your mailing list or rolodex.

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Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.

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Newsletter Learning Social Media Social Network 241

Care2

JANUARY 27, 2011

NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad. Look for our session, where we’ll present the 2011 Nonprofit Social Networking Benchmark Report , outlining the results of the survey.

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Social Network Survey Network Social 62

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. Claim your land.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

APRIL 2, 2016

Twitter requires a time investment that many small nonprofits simply do not have. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Social media is in a weird transition right now. Yeah, right.

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NetWits

MARCH 7, 2011

There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Follow Frank on Twitter.

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Blackbaud YouTube Profit University 266

TechImpact

OCTOBER 2, 2014

Luckily for you, Tech Impact is here to clear up any misconceptions you might have about social media marketing, and help your nonprofit better harness the power of content and social media marketing. YouTube has the highest engagement rate, and the lowest bounce rate. The undisputed king of online engagement is video.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JULY 14, 2014

It’s very common for nonprofits to assume that volunteers and interns can effectively manage their mobile and social media presence simply because they are young and came of age during the rise of social networking. HTML looks much more intimidating than it actually is, and all new media managers should be skilled in basic HTML.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. YouTube: youtube.com/StopPancreaticCancer. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? Averaging over 400 video views per week on YouTube.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. What social media tools are you currently utilizing?

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

MARCH 18, 2013

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Twitter: twitter.com/womenforwomen. YouTube: youtube.com/womenforwomenintl. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing?

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Social Media International Interview Examples 216

NetWits

JANUARY 11, 2011

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. The 1% Club allows non-profits who’s mission is, in some part, aimed at helping end world poverty.

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Social Media Social Media Site 272

NTEN

OCTOBER 8, 2010

With the release of the National HIV/AIDS Strategy this summer, we're particularly interested in how our partners are using new and traditional media to help implement the goals of the Strategy. Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Make it known.

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NetWits

SEPTEMBER 6, 2011

I doubt that anyone had Facebook, Google, Twitter or YouTube on their mind when the early internet was being formed. Social Networking. That means we want to provide you with content and resources that help you. Mosaic, the first graphical browser, hit the scene in 1993. Internet Topics for Nonprofits. Our One Ask.

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Internet Survey Nonprofit YouTube 198

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. Finally, there are icons for SMS that you can download and integrate with your social networking icons on your website and your blog.

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Group Practice Mobile Nonprofit 214

Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which has helped your organization the most and how? Who maintains your social media campaigns?

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

MARCH 4, 2010

4096 Color Wheel : A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, etc. Creative Commons on Flickr : A great source for images for your organization’s website, blog, e-newsletter, social networking profiles, etc. oneforty : A gallery of over 2,500 (and counting) Twitter Apps.

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Resource Fun Alexa Stats 221

NetWits

FEBRUARY 2, 2011

You’ll gain some interesting and actionable insights that will help guide how you create content and manage your website with a focus on SEO. Can Social Media Help Your Search Engine Optimization (SEO) Efforts? Share what you do and ask for enewsletter subscriptions on social networking sites (Facebook, Twitter, etc).

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Nonprofit Tech for Good

FEBRUARY 27, 2012

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page.

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Donation Practice Mail Newsletter 236

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Name: Carie Lewis.

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United States Social Media Interview Examples 244

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

Recently I got my first full-on blast of the Networked Nonprofit at a session the authors presented at the 2010 National Conference on Volunteering and Service. I left inspired, yet I also felt there is still a lot of work we need to do to help our peers in volunteer coordination put these ideas into practice. Orientation.

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Volunteer Network Organization Help 104

Amy Sample Ward

JUNE 30, 2011

Google+ , the latest iteration on social networking from Google, is here. Now, your sharing and connecting settings apply to much more of the web than just your social networking profile. When joining, the presence of ad-recommending data was very clear. Google+ and Facebook in Early Days.

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Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

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Myspace Teen Facebook Social Network 190

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. Twitter is working on $Cashtags.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Find your competitors the Web.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. This an important one.

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Social Media Media Management Tips 260

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

Foursquare is a location-based social network.      Think of it as a social network where your status up is not what you're doing, but where you are.   " I like the idea of leveraging a networked effect of the swarm badge.   Photo by Neatonjr.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

Social Networking and Web Tools for Chicago Nonprofits. now hear from homegrown social networks and what they have to offer local nonprofits. The majority of the room had experience in social networking sites and tools, both personally and for their organization. they have a YouTube Channel.

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Chicago Social Network Network Tools 50

Nonprofit Tech for Good

DECEMBER 30, 2009

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 25% Twitter. 14% YouTube. 43% Yes… our organization blogs regularly.

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Results Communication Strategy Myspace 193

Nonprofit Tech for Good

JUNE 17, 2010

There is also the Nonprofit Organizations MySpace , the Nonprofit Organizations Twitter profile , the Nonprofit Organizations YouTube Channel , and the Social Media for Nonprofit Organizations LinkedIn Group. This is the risk of building communities on social networking sites over which we have no control over.

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Tech Soup

AUGUST 7, 2013

While stating that it is still too early to say how successful this has been they give some examples of how this has worked and discuss improvements needed.

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Data Global YouTube Resource 44

Nonprofit Tech for Good

FEBRUARY 1, 2011

Twitter: twitter.com/nwf. YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Name: Danielle Brigida.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofit social media managers have to deal with weird, random mean people on Twitter. Twitter is making a concerted effort to cut down on Twitter trolls , but nonprofit social media managers who spend their days (and some nights) tweeting their hearts for the greater good are sometimes targeted by nonsensical, ranting weirdos.

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Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Add links to your nonprofit’s website, blog, and social networking communities. Circles also help you organize your stream(s). e-Newsletter.

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