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Google’s AI Search Experience: What advertisers need to know

M+R

Read time: 6 minutes Here we go: another big change in the advertising landscape! Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. Right now, people search for information on Google, which enables Google to make money off of search ads. What is this?

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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. What is a responsive search ad?

Search 59
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months.

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. There’s a time and place.

Content 294
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. These can be very different. Do the research.

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. There’s a time and place.

Content 156
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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52