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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

This method is good if the announcement or call-to-action will be around for a while. That also means that if you needed to make a critical announcement for another reason, you could use one of the other methods without confusing your audience. This method is great if you don’t want to limit your content writers.

Technique 325
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How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

We used some Human Centered Design techniques from their “ Innovating for People ” design methods recipe book. It was the most stimulating web platform strategy session that I have ever experienced! As a result platform development strategy does not result in innovative thinking — and too much cookie cutter and template thinking.

Design 128
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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. The resulting story appeared on the front page of the Lifestyle section the weekend of the event, inspiring a good number of individuals to attend. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

As a result, our sector’s donor retention stats will decline further. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis. But the results are well worth it. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. The photos need captioning.

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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services.

Search 36
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Result: 119%-203% higher conversion rates. The results were SHOCKING: 15,227 people reached over 4 days. Result: 45% increased conversion rate. Result: 100%-600% increase in email opt-ins. Result: 2X email opt-ins and 71% increased conversions.

Ideas 111