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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found.

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

As you move forward through each element of your brand guidelines, continue to return to these words to confirm that all of your other design decisions reflect this brand personality. You will want to be sure you have a typeface that works nicely as a headline and another for body text. You also want to include any style decisions.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Make sure that the names of your images, the captions of your pins and the descriptions of your pin boards are using the right keywords and search terms so that they can easily be discovered by potential supporters.

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3 Strategies to create an effective nonprofit homepage

Candid

If you’re new to web design and development, creating a homepage that accurately reflects your nonprofit’s mission and values can feel difficult. Additionally, it’s also beneficial to employ a straightforward and simple design that reflects and reinforces your existing nonprofit brand. Ways to get involved.

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Your page should reflect your current programs, needs, goals, and campaigns.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Choose a color palette for your website that reflects your brand and how you want people to feel.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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