Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). 57%t of people who watch nonprofit videos go on to make a donation.

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Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Analytics Google Fundraising Track 52

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience.

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Nonprofit Tech for Good

DECEMBER 9, 2023

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO. 5) Install SSL certificates on your website.

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The Nerdy NonProfit

MAY 28, 2019

If you’re going to start a business, Google is a must-have for all of your needs. Recognizing this value, Google launched Google for Nonprofits , an offering that helps some not-for-profit organizations by providing them with free premium services. What Is Google for Nonprofits? Google One Today. Who Qualifies?

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Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 79% of donors were influenced by an online video ad. 57% donated after seeing a video. 79% of donors were influenced by an online video ad.

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Google Fundraising Statistics Mobile 201

Amy Sample Ward

JUNE 30, 2011

Google+ , the latest iteration on social networking from Google, is here. With all of that as a grain of salt to this post, I want to share a few reflections focused on security and control – the items touted ahead of launch as the elements positioning Google+ on the other side of Facebook.

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Nonprofit Tech for Good

MAY 5, 2013

Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. then you can’t avoid having a presence on Google+.

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Nonprofits can now create a “ Page ” on Google+. Login to your personal Google+ account. Login to your personal Google+ account. Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal account, visit plus.google.com/u/0/pages/create to create your page: 2.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Video engagement. It will be a learning curve for all seasoned Google Analytics users, but a worthwhile one in the long run.

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Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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NetWits

JUNE 27, 2012

Google’s over 1 million computer servers in data centers around the world handle over 1 billion searches per day. Making Google the largest traffic driver on the web. Here are a few tips from Google on how to Master SEO in 10 Minutes. That amounts to 7.2 billion daily page views, 620 million daily visitors and 87.8

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NCE Social Media

JULY 25, 2011

Google+ (Google Plus) is Google’s newest foray into social media. Google+ Circles are similar to categorizing your Facebook friends with labels. Hangouts are where you can do group video chats. Google+ integrates your Google tools, like Picasa , into its service. I don’t know yet.

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Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

MAY 8, 2013

If you haven’t spent any time recently exploring YouTube’s enhanced tool set, I’d highly recommend that you set aside an hour or two to upgrade to the new design, add InVideo Programming, and merge your YouTube Channel with your nonprofit’s Google+ Page. View Example: Peta Video [Warning: Graphic Video].

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Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Nonprofit Tech for Good

DECEMBER 28, 2020

1) Video Conferencing. Therefore, choosing the right video conferencing platform is an operational necessity. Along the way, nonprofits need a service that offers a low barrier to entry, prioritizes user experience, and provides exceptional video and sound quality. Google Drive. Google Calendar. Recommendation ?

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Tech Soup

MAY 10, 2021

Google Ads is a powerful tool that your nonprofit can leverage to grow your audience. Google Ads is the force behind the ads we see every day online.

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The MatrixFiles

JANUARY 2, 2024

He also has a video podcast that he calls the Pinkcast. For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Do some searches on your site.

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Byte Technology

DECEMBER 28, 2015

You spend loads of time crafting YouTube videos. You live and breathe on Google Drive. Never fear, Google Takeout is here. To begin, visit the “download your data page” ( takeout.google.com/settings/takeout ) and select the Google products you’d like to download. Your blog posts are works of art.

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Product Google gMail Files 100

Elevation

AUGUST 8, 2022

The last thing we need you to do is follow the instructions in this video for creating and providing us access to a Gmail account.

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Byte Technology

MARCH 21, 2017

Whether you’re a simple weekly WordPress blogger or a seasoned webpage administrator who updates and edits every day, having a video component on your site is a stellar way to draw readers and keep them coming back again and again. Inspiro plays a multi-purpose role as both a video-based and standard operating WordPress theme.

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NCE Social Media

NOVEMBER 14, 2011

Google+ finally is allowing charities (and businesses) to have their own pages on the Google+ platform. John Haydon has created a video explaining how to create a Google+ page for your website. John Haydon has created a video explaining how to create a Google+ page for your website. No more work arounds.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Invest in creating visually appealing graphics and videos that showcase your work. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message.

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Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. This is a great example of what we call a microlearning video. Feels good, doesn't it?

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Nonprofit Tech for Good

MAY 8, 2013

If you haven’t spent any time recently exploring YouTube’s enhanced tool set, I’d highly recommend that you set aside an hour or two to upgrade to the new design, add InVideo Programming, and merge your YouTube Channel with your nonprofit’s Google+ Page. View Example: Peta Video [Warning: Graphic Video].

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NTEN

FEBRUARY 21, 2014

A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds are that you have been talking about it for some time. A well thought out video strategy can accomplish all of these goals and more. Founder and Marketing Consultant. Pelaia Media Group.

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Video Tips YouTube Advocacy 96

Nonprofit Tech for Good

JANUARY 5, 2019

Chances are that if you are online, you’ve watched a YouTube video. While it is true that many users go to YouTube to find out how to make home improvements, how to cook a specific recipe, or just to zone out and watch cute animal videos, the popular platform can prove useful to nonprofits. . 1) Sign up for Google for Nonprofits.

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Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Nonprofit Tech for Good

APRIL 12, 2019

Sites like SEMRush or Google Ads Keyword Planner will tell you the keywords most used in web searches. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Upload presentations to Google Slides.

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Nonprofit Tech for Good

APRIL 24, 2020

Gamers, some with enormous fan bases in the tens of millions, host live streams where they play video games and interact with their audience as a tool to raise money for nonprofits. 3) Google Assistant Voice Donations. Google Assistant allows users to donate to any government-recognized nonprofit in the country. Jude Play Live.

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Amy Sample Ward

FEBRUARY 17, 2012

The DoGooder Nonprofit Video Contest is back and calling for your best 2011 nonprofit videos! Did your organization create impactful videos in 2011? Do you want your organization to be recognized for making great videos and maybe win some incredible prizes? Organizations are more video savvy than ever.

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NetWits

JANUARY 6, 2011

Videos are an amazing way to share your nonprofit’s story with supporters. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. Check out the StillerStrong video below. A typical user can only link annotations to other YouTube videos or a Google search results page.

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Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

A quick guide to the benefits of Google’s G Suite, free for all nonprofits with a Google for Nonprofits account, in infographic form. While Google’s Ad Grant gets a lot of attention, we can’t overlook that a Google account also allows you to access a whole load of other great tools too: G Suite.

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