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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. e-Newsletter.

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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

An approximate 2% organic reach (and still no Google Adwords-like advertising program for nonprofits). Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. and allocated to a corporate social responsibility program is a win-win for all involved.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. I know this seems completely contradictory to current communication trends, but that’s exactly the time you want to do something different to get noticed. Learn basic HTML.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Social media is in a weird transition right now. All these new tools and trends are exciting, but impossible to effectively utilize if you don’t have a full-time new media manager. Yeah, right. All that said, don’t worry too much.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Create a Google Account and Set Up Google Alerts.