TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Analytics 223

Analytics Statistics Google Demographics 223

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

ROI 52

ROI Google Grant Registration 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

Donor 278

Donor Track Facebook Campaign 278

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Greater Giving

FEBRUARY 13, 2023

One of the best ways to drive engagement is to promote your website, and to do so, you have a lot of options. For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Maintain a minimum 5% click-through rate (CTR) on your ads.

Grant 52

Grant Google Strategy Dallas 52

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. How do you know your nonprofit’s Google ads are paying off? If supporters are staying on your website or just viewing one page? Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Whatever you have that other organizations don’t, highlight it front and center on your website.

Organization 52

Organization Online Influence Metrics 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. The best nonprofit websites show impact.

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Analytics Google Goal Track 35

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

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Create Strategy Associations Registration 169

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

Grant 52

Grant Google Donation Tips 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 222

Track Mobile Media Fundraising 222

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

Analytics 169

Analytics Marketing Taxonomy Module 169

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

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Software Free Tools Adobe 90

Byte Technology

MAY 31, 2016

Consider this scenario: your website experiences an outage, but because you don’t monitor it on a regular basis it may be days or weeks before you notice. So the question is: how can someone easily monitor their website to see if it ever goes down? Happily, there are some easy and effective answers.

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Problem Websites Money Time 100

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 185

Track Mobile Media Fundraising 185

Nonprofits Source

MAY 15, 2024

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Each marketing message should link to an engaging, relevant landing page on your website that leads customers closer to converting. Interest: The client clicks the ad and navigates to your website.

Map 52

Map Digital Business Marketing 52

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Are you sure?

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Rate Content Conversation Test 134

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 341

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. How long a visitor stays on your website.

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Analytics Goal Conversation Rate 28

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments. This might look like: .

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Fundraising America United States Track 82

Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

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Grant Google Adwords Nonprofit 43

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Develop a process for collecting, tracking, and analyzing data.

Analytics 52

Analytics Org Adwords Metrics 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Note : This post is written with regards to the current, original, version of Google Analytics. Google Analytics Dashboard. What is it? What to do with?

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Report Web Analytics Comparison 251

EveryAction

JULY 31, 2023

Plenty of companies offer these generous giving initiatives⁠—from 67% of the Fortune 500 (including Google, Microsoft, Apple, IBM, Walt Disney, and more) to your local mom-and-pop shop down the road. This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website !

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Gift Guide Calendar Philanthropy 201

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Keep an eye on your campaign progress as soon as you open the app with the dashboard.

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Org Raise Tools Help 83

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates. Monitor reviews.

Goal 52

Goal Tips Review Map 52

Bloomerang

NOVEMBER 28, 2023

With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app. Tap-to-pay creates a speedy in-person donation process and doesn’t require any specialized card readers. per transaction. per transaction. per transaction.

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Process Paypal Method Nonprofit 88

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

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Time Metrics Analytics Adopt 71

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Improve Your Online Donation Process How many people visit your website every month? Website usability data suggests that users often make judgments about a web page within the first few seconds of landing on it.

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Donor Social Media Websites Content 89