Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 267

Social Media Management Media Social 267

Nonprofit Tech for Good

DECEMBER 13, 2010

I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. Some of our best ideas came from people on our social media team. Yes, we definitely are.

Social Media 205

Social Media Conservancy Interview Media 205

Nonprofit Tech for Good

DECEMBER 30, 2009

4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 11% An online giving portfolio service (like Change.org). 5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter.

Results 192

Results Communication Strategy Myspace 192

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Profile 249

Profile Nonprofit Twitter Social Network 249

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Your e-newsletter has prominently featured calls-to-follow. All that said, don’t worry too much.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 238

Social Media Media Ning Social 238

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Finally, remember that blog posts make great content for e-newsletters. Nonprofit Tech 2.0

Content 253

Content Ideas Nonprofit Interview 253

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. e-Newsletter.

Social Media 240

Social Media Media Management Social 240

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. a mobile website, texting, mobile Apps, text-to-give, etc.?

Social Media 211

Social Media International Interview Examples 211

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

JANUARY 10, 2013

Priority #2: Redesign your e-newsletter to ensure that is compatible with mobile email clients. Most Social Media Will Soon Be Viewed on Mobile Devices. The majority of the nonprofits that are pioneering group texting and/or text-to- give do not have mobile websites and have not yet mastered group texting.

Mobile 230

Mobile Web United States gMail 230

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JANUARY 8, 2012

e-Newsletter. Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add links to your nonprofit’s website, blog, and social networking communities.

Google 209

Google Practice gMail Avatar 209

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

FEBRUARY 26, 2012

e-Newsletter. Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add links to your nonprofit’s website, blog, and social networking communities.

Google 191

Google Practice gMail Avatar 191

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. Quite often, a good slide show or video will entice supporters to give priority to attending your next event.

Content 230

Content Ideas Nonprofit Interview 230

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 252

Social Media Media Management Tips 252

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). This will help you stay focused and give you a baseline against which you can monitor your progress. Of course not!

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Executives have come a long way in understanding the Social Web. Flash forward four and a half years. Get training.

Social Media 242

Social Media Media Social Stats 242

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do.

Linkedin 195

Linkedin Group Practice Management 195

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Finally, remember that blog posts make great content for e-newsletters. Nonprofit Tech 2.0

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. When it comes to the overall organization I track social media in three basic ways.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 20, 2010

Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. a mobile website, texting, mobile Apps, text-to-give, etc.?

Social Media 189

Social Media Foundation Examples Media 189

Care2

AUGUST 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Of those, 89% said they would likely do it again.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Care2

OCTOBER 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All individual answers will be kept confidential.

Survey 28

Survey Social Media Online Advocacy 28

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Click here to watch the replay.

Social Media 28

Social Media Online Advocacy Case Study 28

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. signing up for volunteer projects, subscribing to your email list and newsletter, etc.). Plan a “Non-Event”.

Fundraising 64

Fundraising Hosting ROI Captivate 64

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Social Networks & Twitter from Natalie Foster: Two Principles: 1. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Consider this. Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We also have a monthly e-newsletter that we send out.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 16, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" • Ask early! Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

OCTOBER 7, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networking Reader Comments (1) Thanks for the compliment!

Social Media 31

Social Media International Advocacy Case Study 31