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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Twitter is not for every nonprofit. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. If your nonprofit has a Twitterer on staff, then set them free to tweet.

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4 Facts About How Millennials Use Twitter

TechImpact

With 26% of all millennials actively using Twitter , and 59% having an account on the most pervasive social media network in the world, leveraging the influence of this social platform is imperative to your nonprofit’s effectiveness at penetrating millennials. Millennials check Twitter whenever they check their phone.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.

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Case Study in Free Agent Fundraising @AbolishCancer

Amy Sample Ward

Case Study. A free agent changemaker having success fundraising with Twitter. I thought that the Twitter feed @abolishcancer, which is the entire org, except for the blog, would be strictly focused on developing a following that had one thing in common- to fight cancer. I want to share that story!

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Your Social Media Is For More Than Marketing

TechImpact

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Why did your nonprofit start its social media feed in the first place? It adds validity, substance, to your nonprofit’s Twitter feed. ?.

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Accessibility on Social Media

M+R

According to a recent study, 15% of people around the world live with a disability. As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online. Captions . Color Choices.