Nonprofit Tech for Good
APRIL 24, 2010
To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 3) Facebook ROI is limited and often over-rated. 2) From my e-mail newsletter. Why did Facebook do this?
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.
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Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!
Nonprofit Tech for Good
DECEMBER 17, 2010
The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. They are reading and engaging your Page through your Status Updates in their News Feeds. I know I never signed up for an e-newsletter from a Default Landing Tab.
Nonprofit Tech for Good
FEBRUARY 10, 2013
Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Using all CAPS is bad online etiquitte on Twitter – and on Facebook, your website, your e-newsletter, everywhere.
Nonprofit Tech for Good
JUNE 8, 2011
The brutal but honest â and hopefully well-received â truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. People either start ignoring your updates because you’re always in their news feed, or they “hide&# you altogether. Oh yeah, PLEASE make a donation!
Nonprofit Tech for Good
OCTOBER 5, 2011
To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, itâs likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Donât Use News Feeds.
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