Avatar Feeds Newsletter ROI 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. Pace yourself.
Nonprofit Tech for Good
JUNE 8, 2011
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits.
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Nonprofit Tech for Good
FEBRUARY 10, 2013
Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 2) Following others without having entered a bio.
Nonprofit Tech for Good
OCTOBER 5, 2011
To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t Use News Feeds.
Nonprofit Tech for Good
APRIL 2, 2016
As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Your e-newsletter has prominently featured calls-to-follow. All that said, don’t worry too much. You do the best with what you have.
Nonprofit Tech for Good
DECEMBER 3, 2020
Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. First impressions are important on social media.
Nonprofit Tech for Good
APRIL 5, 2021
Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. Tangible ROI from Instagram Stories is elusive.
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