Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. Let them be activists for your organization and your cause.

Social Media 275

Social Media Training Train Media 275

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The following is a consolidated summary of the various tools that allow organizations to explore deeper levels of data from their websites.

Track 52

Track Software Donor API 52

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere. I was very reluctant to move over to Facebook.

Social Network 191

Social Network Community Network Myspace 191

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Define metrics of measurement and create a social media ROI spreadsheet. 1) Facebook. Create a Facebook Page. Find your Facebook voice. Create a Twitter Profile.

Social Media 260

Social Media Social Media Tech 260

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one.

Twitter 250

Twitter Avatar Profile Nonprofit 250

Forum One

JULY 11, 2023

You may be wondering how Threads works and what makes it unique, whether your organization should be on Threads right away, and what the risks might be. All in all, this has left many organizations and users wondering if it’s time to ditch Twitter. With all of the excitement around the platform, there are plenty of questions too.

Platform 67

Platform Twitter Alternative Info 67

Nonprofit Tech for Good

OCTOBER 22, 2009

I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc.

Social Media 246

Social Media Media Management Tips 246

Nonprofit Tech for Good

JANUARY 8, 2012

Set up your Google/Gmail Account and personal Google+ Profile. . Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. Now, onto setting up your personal profile.

Google 206

Google Practice gMail Avatar 206

Nonprofit Tech for Good

JANUARY 16, 2012

That said, my Pinterest Profile for “Nonprofit Organizations” ( pinterest.com/nonprofitorgs ) will only follow nonprofits. Sign up for a Pinterest Account and set up your Pinterest Profile. If your nonprofit starts pinning, be sure to follow me and I’ll follow you back.

Profile 243

Profile Nonprofit Twitter Social Network 243

Nonprofit Tech for Good

FEBRUARY 26, 2012

Set up your Google/Gmail Account and personal Google+ Profile. . Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. Now, onto setting up your personal profile.

Google 191

Google Practice gMail Avatar 191

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile.

United States 230

United States Social Media Interview Examples 230

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

What is Your Nonprofit’s Holiday Content Strategy for Facebook? It’s also about what other organizations and businesses are doing and we gather this intelligence by reading blogs on these topics on a daily basis. Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season.

Content 104

Content Facebook Strategy United States 104

Amy Sample Ward

OCTOBER 24, 2012

These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization. Description : As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online?

Kentucky 122

Kentucky Leadership ROI Social Media 122

Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. All nonprofit social media campaigns – even those of large, well-funded organizations – can be improved upon. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 43% Yes… our organization blogs regularly. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 25% Facebook. 25% Facebook.

Results 192

Results Communication Strategy Myspace 192

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Not only about the potential concerns and how to respond, but how the organization or its internal culture can embrace social media. Who acts as a spokesperson on behalf of the organization.

Social Media 99

Social Media Policy Media Social 99

Nonprofit Tech for Good

FEBRUARY 1, 2011

Organization: National Wildlife Federation. Organization Size: 400 employees. Facebook: facebook.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

OCTOBER 5, 2011

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. for Nonprofits. Require Approval to Join.

Linkedin 194

Linkedin Group Practice Management 194

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

Virtual 84

Virtual Guide Registration Sponsor 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) profile has.

Facebook 70

Facebook Profile Spam Profit 70

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? Arts organizations are not alone in this.

Arts 110

Arts Social Media Studies National 110

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Social media is not a fad.

Social Media 237

Social Media Media Social Stats 237

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

Ideas 111

Ideas Donation Online Strategy 111

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 101

Strategy Develop Fundraising Nonprofit 101

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. EveryAction's organizing toolset is trusted by major labor unions and advocacy groups - providing them with access to SmartVAN, the gold standard in voter contact technology. #10.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. I watched live stream on Facebook and the real time snarky reactions coming across Google +. Simon Laustsen.

Google 95

Google Skype Org Stream 95

Nonprofit Tech for Good

APRIL 5, 2021

1) Maximize your Instagram Profile Photo and Bio. First, make sure that your nonprofit uses a well-designed, visually-striking profile photo a.k.a. Finally, add the category of “nonprofit organization” under Edit Profile > Category. The application process is easy, but approval is uncertain.

Practice 363

Practice Nonprofit Avatar Social Media 363

AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

Virtual 52

Virtual Guide Registration Sponsor 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . You can even post a video that takes your supporters behind-the-scenes of your organization. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. For instance, Baby Boomers are more likely to be on Facebook while Millennials and Gen Z folks prefer other platforms like Instagram and TikTok. Start with a Facebook event page. Why Facebook?

Practice 52

Practice Marketing Fundraising Social Media 52

Care2

FEBRUARY 6, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook has not always proven the best tool for bringing in donations.

Social Media 28

Social Media Facebook Advocacy Organization 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

" which was a strategic social media for arts organizations workshop. I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook.

Chicago 50

Chicago Social Media Facebook People 50

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

You could do your organization a disservice if you think that the written policy that results from this tool is your final product. I think it is also very useful to review other organization's policies. The language, of course, needs to be customized to your particular situation and the biolerplate included may not be relevant.

Policy 100

Policy Social Media Media Social 100