TechImpact

OCTOBER 2, 2014

According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Facebook drives more referrals than any other platform. And for good reason, too. Pinterest pins are worth.78 78 cents each. Wait, what?

Stats 226

Stats Content Marketing Change 226

TechImpact

NOVEMBER 11, 2013

Start a Facebook Community Page. Facebook Community Pages are great for your next cause or project. They allow supporters to share their efforts toward your project or cause, as well as your organization’s steps towards a better world. Social content marketing CRM facebook social media twitter'

Social Media 183

Social Media Impact Social Tips 183

TechImpact

NOVEMBER 12, 2014

In this case, the photo draws you in, and when you click through to the website , you can read full length stories and see great photos of children who have been helped by the organization. No Kid Hungry takes photos of their volunteers in action and posts them on Facebook. It is called Facebook for a reason – we like to see faces!

Social Media 238

Social Media Story Money Raise 238

TechImpact

MAY 20, 2013

Organizations and businesses are locked in a constant effort to appear high in search engine results. Blog Social Tech facebook google nonprofit technology social media for nonprofit' It’s a struggle as old as the Internet. It can be hard, but those that truly understand result optimization consistently rise to the top.

Google 119

Google Online Nonprofit Tech 119

TechImpact

NOVEMBER 14, 2014

Almost every nonprofit I’ve spoken with says their Twitter and Facebook account are their points of emphasis on the social media marketing front. Google+’s active user base pales in comparison to Twitter and Facebook. Chances are pretty good you don’t. Why is that?

Comparison 116

Comparison Google Facebook Twitter 116

TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. 4 days per week, post on Google+ and Facebook. The road block many smaller nonprofits often run into is that last one.

Social Media 166

Social Media Media Tips Social 166

TechImpact

JUNE 8, 2013

Facebook, Twitter, these are networks that employers have traditionally classified as distractions. More and more organizations are … Continued The post Social Media At Work? For some companies, social media at work remains a taboo.

Attitude 140

Attitude Social Media Tools Media 140

TechImpact

JUNE 19, 2014

Everyone wants to compare the success of their organization to a measurable analytic. But getting started with any performance measurement initiative can be difficult and overwhelming for some nonprofits, especially smaller organizations that do not boast the raw man-power of other more established nonprofits. And for good reason.

Measure 209

Measure Minnesota Analytics Nonprofit 209

TechImpact

NOVEMBER 4, 2013

Encourage your volunteers to ‘check-in’ at an event or the nonprofit’s organization via Facebook, Instagram, FourSquare, and other social sites and apps that help spread awareness to new networks your charity might not be reaching. email, phone, and social), and identify your nonprofit’s top volunteers.

Mobile 212

Mobile Volunteer Tech Program 212

TechImpact

JUNE 18, 2014

When weighing their options, volunteers are looking at a nonprofit’s website, seeing whether or not they have a blog, an active Twitter feed, or how many followers on Facebook they have. All these factors and more communicate to any web visitor, not just a potential volunteer, how legitimate, put together, and organized your nonprofit is.

Content 136

Content Platform Volunteer Marketing 136

TechImpact

OCTOBER 1, 2013

Donors, volunteers, partners, and sponsors are considered the “life blood” of nonprofit organizations and foundations. ” Identify individuals and organizations. For instance, a donor might have volunteered with your organization, and is on the corporate board of a partnering company. Why are they a supporter?

Profile 188

Profile Support Build Tips 188

TechImpact

APRIL 23, 2014

Organic searches. “Go This is because the motives and actions of the web user tend to be much more volatile than that of an organic searcher. For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling.

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Generation Websites Social Media Search 234

TechImpact

MARCH 25, 2014

Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts.

Stats 252

Stats Analytics Track Google 252

TechImpact

JANUARY 27, 2014

It is amazing that every nonprofit does not already have a Twitter, Instagram, Facebook, or all three and more social media platforms. However, no one wakes up in the morning and says, “I am in no mood to donate to a charitable organization today.”. Interact via social media.

Tech 218

Tech Strategy Fundraising Nonprofit 218

TechImpact

OCTOBER 6, 2014

Total reach: In Facebook’s attempt to generate more advertising revenue ( it worked ), they’ve effectively squashed the amount of organic reach an organization’s posts on the popular social media site can generate. Now, just rinse, repeat, and watch the number of clicks your Twitter feeds sees grow.

Social Media 246

Social Media Analytics Track Media 246

TechImpact

APRIL 8, 2014

This innovative feed provides information about the always changing Facebook algorithm. This Twitter feed will keep you and your nonprofit up to date on everything that is happening and changing about Facebook, and what those changes mean to your nonprofit. EdgeRankChecker. GoogleNonprofit. AllFacebook. GordonJayFrost. JohnHaydon.

Twitter 168

Twitter Feeds Social Media Tutorial 168

TechImpact

SEPTEMBER 10, 2013

Your organization’s story. Social networks and media applications like Twitter, Vine, Pinterest, Instagram, Tumblr, Facebook, and Reddit, among others, put an emphasis on visual media, over textual content. In 2012, 58% of the Millennial population said they used the mobile Internet, and this number is only increasing.

Websites 138

Websites Donation Donor Reddit 138

TechImpact

JULY 9, 2014

Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not. 91% of nonprofit professionals use Facebook, 69% use Tiwtter, 65% use YouTube. While only 24% use Pinterest and 17% use Instagram.

Content 251

Content Marketing Social Media Metrics 251

TechImpact

NOVEMBER 6, 2014

John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history. Thirty-five percent of nonprofit organizations think they are effective at content marketing (up from 26% last year).

Benchmark 119

Benchmark Content Marketing Report 119

TechImpact

OCTOBER 20, 2014

On Facebook, there are over 180,000 likes, and approximately 41,000 posts every second. As long as it is not in poor taste, or reflecting negatively on your organization, stirring the pot and asking the tough question never hurt anyone. This is what makes phenomenon like the Ice Bucket Challenge so rare and special. Share your blog.

Community 156

Community Online Social Media Attention 156