Nonprofit Tech for Good

OCTOBER 22, 2020

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 2) Schedule Facebook Updates and tweets for other time zones. 1) Tell your NGOs’ story in photo essay format.

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Social Media Practice NGO Stats 277

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Add e-newsletter and text alert subscribe functionality. Add social networking icons. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Web 2.0 :: The Social Web.

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Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

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Nonprofit Tech for Good

JANUARY 11, 2014

Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing. 2) Integration of Digital Payments Into Social Networks. It’s a guessing game at this point who the social network giants will partner with.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. They are early adopters and boldly pioneer the Social Web.

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Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 2) Embed Twitter and Facebook widgets into your homepage.

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Nonprofit Tech for Good

JULY 14, 2014

It’s very common for nonprofits to assume that volunteers and interns can effectively manage their mobile and social media presence simply because they are young and came of age during the rise of social networking. HTML looks much more intimidating than it actually is, and all new media managers should be skilled in basic HTML.

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Nonprofit Tech for Good

APRIL 2, 2016

Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that many small nonprofits simply do not have. Yeah, right.

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NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? of the entire American population use Facebook. Twitter has over 16 million users. So, how does the use of social networks have such a significant impact on fundraising? A Holistic Approach.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. Presented by: Heather Mansfield.

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Nonprofit Tech for Good

SEPTEMBER 24, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Nor does Twitter. Or e-newsletters.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Social media is not free! It’s not the tools.

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Nonprofit Tech for Good

SEPTEMBER 26, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Nor does Twitter. Or e-newsletters.

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Online Google Wikipedia gMail 193

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

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Fun Resource Stats Wikipedia 243

Nonprofit Tech for Good

MARCH 18, 2013

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

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Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

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Fun Resource Audio Stats 278

Nonprofit Tech for Good

MAY 3, 2011

Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns. The Importance of the E-newsletter. How to Launch an E-newsletter. Eleven E-newsletter Best Practices for Nonprofits. Eleven E-newsletter Best Practices for Nonprofits. Five Ways to Build Your E-newsletter List. Facebook Community Pages?

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Social Media Content Social Chapter 202

NetWits

FEBRUARY 2, 2011

Start a regular (weekly, monthly) newsletter where you deliver content that your supporters need, want, find useful. Build landing pages (for the calls to action you have in your newsletters) that have been optimized for those coming from your newsletter. Custom Facebook Landing Tabs Convert 47% of Your Visitors.

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Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide. website, e-newsletter, Donate Now campaigns) and Web 2.0

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Social Media Media Social Myspace 205

Nonprofit Tech for Good

APRIL 1, 2010

Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters. Currently, she has more than 500,000 followers, fans and friends on numerous social networks.

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Nonprofit Tech for Good

JANUARY 16, 2012

.” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing?

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Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Add a Facebook, Twitter, YouTube, or Other Pitch to Your “Thank You” Landing Page.

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Donation Practice Mail Newsletter 235

Nonprofit Tech for Good

MARCH 29, 2015

Crop and size sections of your infographic when promoting on social networks. Ideally, your infographic is designed in blocks of 500 x 500 pixels and 500 x 250 pixels so that you can easily crop sections of your infographic to maximize promotion on social networks. View Cropped Infographic on Twitter.

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Nonprofit Tech for Good

OCTOBER 22, 2009

I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

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Social Media Media Management Tips 259

Nonprofit Tech for Good

JANUARY 5, 2015

Cause awareness days can be very powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness days. Experiment with at least one new social network. Also, now ten years into social networking, online communities are becoming more niche-oriented and mobile.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. Twitter: twitter.com/womenforwomen. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? That would be me!

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Nonprofit Tech for Good

MARCH 4, 2010

They get lots of Thumbs Up on Facebook too. Very useful to social media practitioners and bloggers. IconsPedia : A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. oneforty : A gallery of over 2,500 (and counting) Twitter Apps.

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Resource Fun Alexa Stats 220

Nonprofit Tech for Good

JULY 23, 2012

Pitch to Your Website, E-newsletter, Blog, and Print Materials. This new page should then be linked near the e-newsletter subscribe option on your website and blog. page in your e-newsletter (80 percent of new group text subscribers come from email lists!) Create a “Text-to-Subscribe” Graphic for Social Networking Sites.

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Nonprofit Tech for Good

JULY 11, 2012

It’s also worth noting that these time estimates do not include website maintenance, e-newsletter publication, donate now campaign management, or group texting and text-to-give campaigns, so pick and choose carefully based on what your resources allow. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ].

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Results Communication Strategy Myspace 193

Nonprofit Tech for Good

AUGUST 24, 2014

Create donation impact graphics for social media. Your followers on social networks are much more likely to take notice of your fundraising asks if you create a series of donation impact graphics. The ideal size for Facebook/Pinterest/Google+ graphics is 500 x 500 pixels. Publish an e-newsletter. aspca.org/blog.

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