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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

2) Move beyond social posting to targeted social advertising. In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Also, activate your ambassadors.

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Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 2) Schedule Facebook Updates and tweets for other time zones. 1) Tell your NGOs’ story in photo essay format.

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10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking. Experiment Facebook Events.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe.

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Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).