3rd Sector Labs

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Data drives better digital marketing for nonprofits

3rd Sector Labs

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. social media, surveys, conversations) to let donors know they are being heard and appreciated. Push program outcome data through your social media outlets every week. Use small data (i.e. and again.

Digital 138
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‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. We definitely recommend using social media logins to your website as a convenience option for your constituents. What tools do you recommend? DEBBIE: Yes.

Data 133
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Workplace Giving Data Problems Just Got Worse

3rd Sector Labs

Companies of all sizes have evolved the very idea of Corporate Social Responsibility (CSR) to include employee engagement, cause marketing, and an ever-expanding idea of corporate citizenship that now includes sustainability programs. The second blog, Why Mid-sized Businesses Need CSR , gives us a map of the problem.

Problem 100
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Technology, data and fundraising: is it getting too complicated?

3rd Sector Labs

We provide examples of how to achieve this alignment more effectively, as well as examples of common data problems that organizations encounter and need to overcome. For example: Why do you need two CRMs? As a kick-off to each event, we ask three short questions. We are aggregating answers with each recurrence of the event.

Data 148
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Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Social media, visitor traffic on your website, event attendance add to the mix. Nicole’s Chronicle article provides a number of great examples of nonprofits successfully apply data analytics to achieve greater fundraising success, but all of these examples represent large, national nonprofits. The answer is plenty.

Analytics 170
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How to forecast fundraising risk before your walkathon stalls

3rd Sector Labs

Is our social media-saturated society increasingly enured to these socially-inspired overtures? For example, a donor supporting a marathon participant might also subscribe to your e-newsletter. Is it the dour economy? Or maybe it’s just good old-fashioned donor fatigue?

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Donor Data Management Dictionary

3rd Sector Labs

Big data has become a topic of interest due to the large quantities of data (and meta data) now captured, stored, bought and sold as a result of the digital age in which we live, especially via eCommerce and social media. Growth in big data and its related needs/problems has fueled growth in the discipline of data science.

Data 100