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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates.

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3 Examples Of Successful Nonprofit Marketing Campaigns

Bloomerang

So what are some examples of successful nonprofit marketing campaigns? The Sound of Science: A Tinnitus Biobank Read on to find out more about these innovative examples of nonprofit marketing campaigns. The campaign included in-store displays, car park banners as well as print, film, radio and social ads.

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Examples of Nonprofit Storytelling to Increase Donations and Involvement

Get Fully Funded

To tell your nonprofit story well, put the audience first. In the rushed world of social media, you may find yourself skimming a good deal of information, stopping only when something catches your eye. Here’s a great example of video storytelling from The Girl Effect girleffect.org. Example #1. Use visuals.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience. Let’s get started. Create a clear plan to reach short-term goals, including who is responsible for each goal’s success.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.