Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

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Nonprofit Tech for Good

JULY 2, 2020

The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles.

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NonProfit Hub

FEBRUARY 6, 2024

Sponsored by Give Lively Increasingly, donors are turning to social media to find causes to support. According to a recent survey , almost half of millennials say they’re inspired to give to charity by social media. You can link your Core Profile or one of your Campaign Pages here. Enter your Smart Donations URL.

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Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Nonprofit Tech for Good

JUNE 14, 2010

An online database of Twitter Apps called oneforty currently lists almost 2,900 third-party Twitter Apps. While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. The ten Twitter Apps listed below are 10 of my 25 favorites: 1. TwitPic : TwitPic lets you share photos on Twitter.

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.

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Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

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NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 Google recently made a big social medial play by introducing Google+. Fill out your profile completely. The social Web is no different. Claim your land.

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Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Nonprofit Examples of Excellence and Google This! . The Social Web.

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Connection Cafe

APRIL 30, 2014

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Twitter Gets a New Do. Best Tweets – In Twitter’s defense, THIS is definitely an original idea… And a good one. Pinning things… What a novel idea.

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Nonprofit Tech for Good

FEBRUARY 1, 2011

Twitter: twitter.com/nwf. What was the very first social media tool your organization utilized, and when? From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. What social media tools are you currently utilizing? Title: Digital Marketing Manager.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Twitter is the one that surprised me the most.

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Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. When it comes to creating great content, there are four important elements, especially with social media, as you can see in the image at the top of this post. Creating Great Content.

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Nonprofit Tech for Good

MARCH 27, 2013

Nonprofits that have the capacity to be early adopters have learned that early adoption in and of itself is a wise social media strategy. For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. Balancing Personal and Professional: Worlds Collide.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2012

As part of their integrated communications strategy for social media, they tweet through CCMUTweets – taking a networked approach. Sarah Mapes is the Director of Communications Colorado Coalition for the Medically Underserved and she also coordinates a team that shares updates through this profile as well as their individual profiles.

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Amy Sample Ward

MARCH 5, 2013

I’m honored to be included in a new ebook about marketing, fundraising, and social media. That’s why social media can be a valuable component of your online fundraising strategies. After all, it’s called “social” media for a reason! Here are three ways you can start using social media in your campaign today.

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Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 13, 2009

I threw the urls into a google spreadsheet and started to browse the Twitter streams to get a better understanding of the content shared. (It In an earlier post , I found the following types of patterns related to content shared on Twitter. . Profile grantee success or support their efforts ( CF Community Foundation ).

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EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of.

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Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. You can also find online communities on Twitter (X), Instagram, TikTok, and Reddit. Look for an online community that lets you recognize your most active members with profile badges and missions.

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Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Granted, that's hard to measure."

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NonProfit Hub

SEPTEMBER 9, 2021

At this point, you’re probably finalizing your plans for the year-end giving season and preparing to put your fundraising and social engagement strategies into action as the first leaf turns orange. We’d guess that part of your strategy for Giving Tuesday involves leveraging social media.

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Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social. The good news?

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2012

After the ACE leadership training, I had the opportunity to spend a day in Kigali. I volunteered to do a Social Media and Professional Networking workshop for second year students at the Akilah Institute for Women. We spent most of our time looking at the importance of setting up a professional profile on Twitter.

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Nonprofit Tech for Good

JULY 25, 2011

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2013

With this year’s GivingTuesday less than a month away , there’s lots of tips and best practices on how to leverage social media during the giving season both online and offline. Last night, Razoo, the social fundraising platform that is hosting a giving competition as part of Giving Tuesday hosted an event for SF nonprofits.

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Amy Sample Ward

MAY 28, 2012

Here’s an example of a Senator showing his support for veterans through participation in the #gosilent pledge: Tracking silence. Sharing across platforms – Twitter. IAVA didn’t confine their own use of social tools to Facebook and Twitter, as their supporters would be using other tools, too.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2011

Here’s one for Twitter. It’s really important to fill out the information in your Twitter profile especially the “Bio&# field where you sum up in a few words who you are and make it sound interesting. It’s like an elevator speech. For example were you the first or only one to do something?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

Hatch: A Tool for Digital Storytelling for Social Impact Launches – Guest Post by Jay Geneske, Rockefeller Foundation. Hatch is a concierge that connects you to a suite of tools and a growing community of storytellers to help you leverage your stories to drive social impact. We’ve named it Hatch. Taming the Measurement Monster.

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Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. Earlier this week I was in Miami to do a social media pre-workshop at the Knight Digital Media Seminar. That’s what I learned by using a new social analytics tool called SocialRank. Jennifer was observing and tweeting during the session. (If

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Nonprofit Tech for Good

FEBRUARY 14, 2010

One of the coolest functions of Gmail and iGoogle is the ability to create a Social Media Dashboard using Gmail, iGoogle, Gadgets, and Themes. Additionally, Google Reader allows you to Share content on your various social media sites directly from your Google account. iGoogle Home > Twitter. iGoogle Home.

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