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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Activity trackers, such as the Apple Watch and Fitbit, have revolutionized the way we approach physical fitness and they’re also dramatically changing the way we approach fundraising events. Peer-to-peer activity-tracking events have emerged as a game-changer for nonprofit organizations seeking to raise funds and promote a healthy lifestyle.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Registering for an event. Requesting information .

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

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[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. And the most important question of all… How can I learn what worked and what to put more effort towards when marketing my next event?

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Creating Unforgettable Nonprofit Events for Maximum Impact

The Modern Nonprofit

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? We all know those magical events that not only raise funds but also leave a lasting impression on everyone present. Well, guess what?

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