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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. A tried-and-true way to acquire phone numbers is to ask repeatedly, every place you can think of. We do ask on the remit, but often it’s left blank.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Set up a click-to-call email It’s possible to manage the process of generating supporter calls manually: put all of your instructions, along with contact information for the call targets into an email to your supporters and ask them to report back to you if they make a call. Send and track your advocacy calls!

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4 Ideas for Activating Your Donors Over Email

Network for Good

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. Then, track those different groups. Tip #1: Experiment.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Email Using email to share petitions and prompt targeted messages to decision-makers makes the process easy for you and your supporters in several ways.

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