Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Do you need to redesign your web site , incorporate SEO, or beef up your CRM and email strategy. As John Haydon said later in the thread, &# Don’t buy the Persian rug if your roof has a hole in it&# and then wrote this post. Don’t just do an ROI analysis with your social time.

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Nonprofit Tech for Good

JULY 9, 2023

Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. Search your platform’s documentation to find out how to enable it.

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Nonprofit Tech for Good

AUGUST 24, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Blog Design Best Practices.

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Nonprofit Tech for Good

DECEMBER 9, 2023

Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. If you have a contact us form, add a Google reCAPTCHA to help stop spam emails. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO.

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VisionLink

JANUARY 26, 2023

Search for specific users, create the subject line, compose your content , review the draft and then send away! We deploy with email handling systems that can manage small or large numbers of deliveries. This innovation has 'Preview' and 'Testing' tools built-in to check for errors to ensure that your ad-hoc message is well formed.

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M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels.

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Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

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Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Prompt engineering is the process of crafting specific prompts – including data input, queries, and/or searches – and entering them into the AI tool to get an answer.

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Bloomerang

MARCH 21, 2023

If you’re like most nonprofit professionals, you’re too busy focusing on your day-to-day tasks to search the internet for mentions of your nonprofit. Once you set one up, Google will send you an email summary of recent articles and other Internet activity that mention that keyword. That’s where Google Alerts come into play.

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Nonprofit Tech for Good

MARCH 14, 2023

To begin, visit their FAQ for Nonprofits and then conduct a search for your nonprofit on Charity Navigator to see if your nonprofit has been rated. Our Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

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The MatrixFiles

JANUARY 2, 2024

Shouldn’t we have resolutions for making our websites, email, and social media accounts better? Do some searches on your site. Distribute the work to a team of staff and monitor your work and results monthly, including whether and how traffic and site search are improving. What about our websites? And so and so forth.

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Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Related Webinar: Social Media Best Practices for Nonprofits. Gmail, Yahoo, etc.

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M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They might be used to track lead source information, track uses of donation form, or identify which email a user donated to. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client. billion people.

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Allegiance Group

APRIL 15, 2024

Enter your email address to receive our monthly newsletter!”). Streamline the form to ensure you are only asking relevant questions like their name, email address, payment information, and whether they’d like to make the gift a recurring one. Audit your content to evaluate how well your website meets user search intent.

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Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Learn from it – was an email particularly effective? UTMs can be used in ads, emails, and anywhere you’re sharing a link. Example: utm_medium=cpc, utm_medium=email. Examples: email, social-media, paid-ads, partners.

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The NonProfit Times

APRIL 29, 2024

Call or email funders (if you can find contact information) and inquire about your proposed project. Do an online search of awards made by the foundation. Online searches using varied key words and approaches is one of the best options. Some foundations list all awards, amounts, and grantees there.

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Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Or are many of them subscribed to your email newsletter? Segment your audience. Communication preferences.

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Nonprofit Tech for Good

JANUARY 24, 2021

Many nonprofits passively ask their supporters to follow them by adding social media buttons to their emails, but you’ll gain more followers if you do more of the legwork yourself. Consider searching social media for posts about your organization and interacting with the people who’ve posted them.

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Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. Einstein Search. With each new update, Salesforce is improving upon the Einstein Search functionality. Read on to learn more!

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Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. The average cost per donation was $46 from search ads, $86 from social ads, and $178 from display ads. For search and display advertising, think about how your prospective supporters search the Internet.

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Association Analytics

FEBRUARY 20, 2024

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Nimble AMS

JULY 11, 2022

Every month, pull a list of active job seekers and send them an email with tips and best practices for career advancement. TECH TIP: Streamline and automate the process of developing creative and branded email content with Nimble Create. TECH TIP: Utilize Nimble Communities to connect members searching for career resources.

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Candid

FEBRUARY 1, 2023

They’ll search Candid’s nonprofit profiles using search tools to help them identify and compare nonprofits based on their geography (e.g., Search for Bob and his DAF among your current donors. To get a picture of this giving, simply log into Foundation Directory and perform this advanced search.

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Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly. It can also help your nonprofit develop more targeted and successful campaigns.

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M+R

APRIL 27, 2023

The full 2023 Benchmarks Study offers a sumptuous spread including digital ads, social media, email, mobile messaging, web traffic, and more. Digital advertising investment by nonprofits increased by 28%, and search remained the most reliable platform to generate a positive return on ad spend. Email generated 14% of all online revenue.

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Benchmark Studies Social Media Chart 101

Nimble AMS

MARCH 30, 2023

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns.

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Associations Software Difference ROI 138

Blue Avocado

MARCH 12, 2024

To find grant prospects without paying for a database, you can: Search related organizations — Look at their list of funders. After all, it’s easier and more convenient to have information come into your inbox than to go out searching for it. But just in case, don’t forget this easy route of searching for funding prospects.

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M+R

JANUARY 11, 2022

This includes all online revenue — ads, email, sms, etc. Email is alive and well! In email fundraising, a slight majority of groups experienced an uptick in overall revenue. Hello, SEARCH! This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

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Pamela Grow

MARCH 6, 2024

Or maybe you’ve finally decided to work on your email welcome series. As an email subscriber, each week you’ll get a new “micro” essay about 1 principle or technique. Sign up for SOFII’s emails. Every day you sit down to begin working on a project. Perhaps it’s your first donor newsletter. Very Good Copy. Subscribe here.

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Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits. Supporter fundraisers.

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M+R

DECEMBER 1, 2023

Email… stabilizing? After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. That’s the quick take, friends! Can’t wait!

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Nonprofit Tech for Good

NOVEMBER 19, 2022

For example, here’s how World Central Kitchen makes it easy for donors to make a stock gift: If your nonprofit does not have a stock gifting button, simply visit DonateStock and search for your nonprofit. The Stock Gifting Donation Process. The Donate Stock Nonprofit Dashboard.

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NetWits

FEBRUARY 2, 2011

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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Tech Soup

APRIL 20, 2023

There are plenty of different ways to encourage people to explore your site: linking to it in your emails, advertising on Instagram, or optimizing your pages to appear on search engines. The next step is to ensure that people find it.

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