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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! This should include: Minimum and maximum donation amounts Matching gift ratios Types of qualifying employees Types of qualifying nonprofits Submission deadlines And more! Let’s get started!

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Key Event Metric examples to help you track your own ROI.

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. If your CMS has a survey tool, consider using that to keep track of your event attendees. This way, you can easily monitor your guest list.

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

Mentioning matching gifts during your donation process results in a 51% increase in donation amount. Mentioning matching gifts in your communications results in a 71% increase in email response rate from donors, so weave this into your outreach to boost donor engagement and funds. Strategize With a Developed Research Plan.

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Kick-Start Your Major Gifts Program in 5 Easy Steps

Neon CRM

According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. Setting both internal and external goals can also be an effective strategy. Plus, branding your campaign will create a more authentic and effective voice.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

It’s hard to compare your results to your budget, breaking down your fundraising to see where you need to improve. Your first step in a midyear fundraising evaluation is looking to see how much money you have raised year-to-date and whether or not you’re on track to hit your revenue goals for the year. Are you on track?

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation. What did you learn?