Sat.Aug 18, 2012 - Fri.Aug 24, 2012

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Kill the Noise: How Prioritization on your Website Can Drive Action

NetWits

Your website has a lot to say. If a person from each department of your organization stood in front of you and shouted information, chances are you wouldn’t decipher anything through the noise. At the very least, you would be confused. If you don’t prioritize your content to convert the noise into clear messages, your users will experience the same confusion.

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Great reads from around the web on August 24th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of August 24th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

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professionals

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Lame spam of the day: HELLO

Robert Weiner

So much lame spam, so little time to blog about it. Here's today's example. No graphics, all caps, the From address doesn't match the "write me at" address. Does it get any lamer? Sender: Tesfaye, Fanuel (f.tesfaye@unesco.org). Subject: HELLO. Text: BUSINESS FOR YOU, CONTACT ME THROUGH MY PRIVATE EMAIL: sydneywalter58@yahoo.com.

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Is Instagram Useful for Nonprofit Marketing?

Beth's Blog: How Nonprofits Can Use Social Media

Instagram, the mobile photography app, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” In Steve Rubel’s Ad Age post, ” The Revolution Won’t Be Televised; It Will Be Instagrammed ” points out some underlying trends that might make some of the hype less hype: Smartphone use has become pervasive, siting recen

Marketing 109
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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5 Fresh Links – Biggest Lies, Right Person, Right Amount and more

Wild Apricot

Here are just 5 of the fresh links we've bookmarked on Apricot Jam that offer insight and ideas for non-profits and membership organizations.

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Why traditional newsletters don’t work anymore

Get Fully Funded

You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.

More Trending

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Nonprofits: Leave A Comment to Win A Free Dell Color Laser Printer

Beth's Blog: How Nonprofits Can Use Social Media

A couple of weeks, a PR agency working for Dell approached me with an offer that I was going to refuse: We will give a Dell 1355cnw Multifunction Color Printer. After using the machine, all we ask in return is that you tell a story about your experiences and share advice with your audience on your blog. In accordance with FTC guidelines, full disclosure will be necessary when writing about the printer, and we ask that you provide your honest opinion of it.

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Building our Membership Knowledge Base

Wild Apricot

We're conducting an online survey to find out what topics we should address in our Membership Knowledge Hub this Fall. We hope you'll participate!

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Why traditional newsletters don’t work anymore

Get Fully Funded

You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.

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A Few Good Pinterest Tools, Tips, and Resources

NTEN

Beth Kanter. Author. Beth's Blog. You should spend some time doing a little research and browse some of the Pinterest stat sites to help you get a sense of the users and whether or not Pinterest is a good fit for your content. Here are 5 I came across. Back in January, I wrote a post about Pinterest as a curation tool to organize and share visual content I've collected in a visually pleasing visual way.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Cambodia: Responsible Tourism: Part 3

Beth's Blog: How Nonprofits Can Use Social Media

This is the third of a three-part post about what I learned about social media, NGOs, and Social Change in Cambodia during my “ homecoming trip.” Part 1 was about NGOs in Cambodia, focusing on the work of the Sharing Foundation. Part 2 was about the Cambodian social media community. This post is about It’s about responsible tourism in an age of social media.

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Managing Events in Wild Apricot - Webinar Wed. Aug. 22

Wild Apricot

Here's a reminder about our Managing Events in Wild Apricot webinar this Wed. Aug. 22 @ 3:00 PM (Eastern).

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Leadership And Customer Service, Marriott Style

Eric Jacobsen Blog

The next time you stay at a Marriott hotel look in the nightstand drawer for Marriott's booklet that highlights its milestones and tells the Marriott story. In the booklet, you'll find the following 12 ways that Marriott practices good leadership AND customer service : Continually challenge your team to do better. Take good care of your employees, and they'll take good care of your customers, and the customers will come back.

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New Research: 4 Case Studies of Nonprofit Shared Back-Offices in the Cloud

NTEN

Most nonprofits have at least one thing in common: regardless of their missions, they need to provide a secure, reliable technology infrastructure that allows staff to carry out the day-to-day work. But budget and staff constraints often make it a challenge for organizations to find and provide optimal solutions to technology needs—especially smaller ones.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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How Arts Organizations Win Gold Medals in Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo - Of Small Things. Note from Beth: I missed out on the Olympics in London this year while I was traveling in Cambodia. While the world acclaimed sports event was taking place in London, the Gay Chorus Olympics was taking place in Denver. Not only do choral groups from all of the country gather and perform, they also hold sessions to share best practices about managing the nonprofit organizations that support these community choruses.

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Online Surveys – Free Resource to Help you Get Started

Wild Apricot

We're launching a new resource in our Membership Knowledge Hub - Getting Started With Online Surveys.

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Tips for Writing An Awesome Social Media And Communications Guide

Care2

The American Red Cross recently updated their Social Media and Online Communications Guide for their staff and it’s packed with some great tips that any organization can adapt. Check out some of their great suggestions below. Be a Good Social / Mobile Citizen. BE ACCURATE : “Your network depends on you to tell the truth. Have fun, but make sure any news you report has been verified.

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We're Looking for Talent with a Capital T: Apply for an NTEN Internship

NTEN

As NTEN grows by leaps and bounds, so does the opportunity for our staff to share what we're learning as an organization. We're looking for three interns who want to gain experience in creating technology champions while also learning valuable professional skills. NTC Marketing and Communications Intern : Come learn and help develop strategy for the delivery of the marketing and communications surrounding our popular annual conference, the Nonprofit Technology Conference.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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Deepening Engagement, One Drawing at a Time

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Just as I was leaving for Cambodia, there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral. Darren accepted my offer to share a post to deepen the discussion about engagement. Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot.

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Kill the Noise: How Prioritization on Your Website Drives Action

NetWits

Your website has a lot to say.

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The Mistakes of a Crisis

ASU Lodestar Center

posted by Lars Ward , Research Aid, ASU Lodestar Center. Today the power and decisions of an organization’s top leadership are more apparent than ever. Susan G. Komen has been stumbling since the ill-fated decision to end its partnership with Planned Parenthood. Komen’s leadership responded quickly to the public’s and their supporters’ criticism by restoring their partnership days later, but the organization has not looked the same since.

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Member Round Up: Corn Dogs! Interactive Maps!

NTEN

Just like the state fairs cropping up this month, this week's member news is a variety show. In between rounds of Flukey Ball and deep fried sticks of butter, we've managed to wrangle some highlights for you: from a chance to win a $5,000 grant and an ebook collection to free and interactive fundraising tools, check out what your fellow NTENers have been up to lately.

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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Cambodia: Social Media, NGOs, and Social Change: Part 1

Beth's Blog: How Nonprofits Can Use Social Media

Two weeks ago, I took a homecoming trip to Cambodia with my family. For those of you who have been following my blogging since 2004, you already know that Cambodia is in my heart! When my husband and I were in Cambodia in 2000 to bring home Harry, our infant son, we got a blessing from a monk. We promised the monk that we would hold Cambodia in our hearts and travel back with our children to their birth country when they were old enough to appreciate it.

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Guide to Personal and Professional Branding

Care2

Who are you friends with on Facebook? Do you care who sees where you check in on FourSquare? Last week, Farra Trompeter of Big Duck and Danielle Bridgida of National Wildlife Federation presented at the Bridge Conference last week about personal and professional branding. In preparation for their presentation, they circulated a survey to over 200 nonprofit professionals, asking how they use various social platforms.

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Online Privacy and Social Media: Nonprofits Live Recap

Tech Soup

The most recent session of Nonprofits Live was devoted to helping organizations that struggle with balancing respecting free speech and open dialogue while protecting privacy. The proliferation of social media has left many organizations playing catch up with their communications and privacy policies. Guided by TechSoup online community manager Michael DeLong , Nonprofits Live welcomed guest experts Alexandra Ross, senior counsel at Paragon Legal , and Jacob Chang, legal counsel for TechSoup Glo

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Help Create the Agenda for the 2013 NTC

NTEN

Help us shape the the 2013 Nonprofit Technology Conference ! Voting on the more than 350 session proposals we've received will remain open through September 7th. With your input, we'll be able to craft our best agenda yet. But hold on just a moment. Before you begin, there are a few important things to note: Use the filters on the left side of the page to find the sessions you're most interested in.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Help! I need a major gift and I need it today!

Get Fully Funded

Sometimes, even with the best plans, it can happen. A campaign doesn’t go well. A grant doesn’t come in. Unexpected expenses pop up. Something goes wrong and throws your whole budget out of whack. It puts your nonprofit between a rock and a hard spot financially, and all eyes look to you to pull a rabbit out of your hat. So what do you do? (No, don’t cry or hide under the desk!).

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Which City is the Most Generous in the U.S.?

Care2

The Chronicle of Philanthropy just released a new web interactive data set that shows donation patterns across the United States. The interactive also drills down to the local level by zip code and provides a wealth of data (courtesy of the IRS) about how towns and counties rank nationally in terms of their generosity. “Comparing levels of giving is always a challenge in part because the cost of living varies greatly across America.

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Nominate a Nonprofit for a Blackbaud Impact Award

Tech Soup

Nicole McGougan is a Blackbaud public relations associate. The Blackbaud Impact Awards recognize nonprofits who have used Blackbaud’s solutions in new and innovative ways to make a positive impact on their local communities and around the world. Does this sound like you or a nonprofit you know? If so, nominate a nonprofit for an Impact Award! Winners will be announced at the Blackbaud Conference for Nonprofits in Washington D.C. on October 1, 2012.

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What to Consider When You’re Considering Investing (In Video)

NTEN

Stacy Laiderman. Senior Producer. See3 Communications. A camera doesn't take good picture, and sound devices don't get good sound unless the driver knows how to get it and has a story in mind. Whatever you do, be motivated and work with equipment you are comfortable with. I'm going to let you in on a little secret: producing video in-house at your organization isn't as scary as it sounds.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.