NTEN

JANUARY 5, 2012

Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. How do you look attractive that fast?

Brain 92

Brain Causes North Carolina Ratio 92

Connection Cafe

JANUARY 21, 2015

He quickly told me that he had no interest in direct mail as it was totally irrelevant in 2015. I bit back a world of arguments; yes, online donations are rising, but direct mail is still doing the heavy lifting in terms of direct response income. Are the ratios changing? Will direct mail be totally obsolete in my lifetime?

Fundraising 20

Fundraising Storytelling Mail Ratio 20

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used).

email 48

email Campaign Test Benchmark 48

Bloomerang

AUGUST 5, 2021

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. And, of course, a big goal is to convert subscribers into donors. How do we use statistics about open rates right now? Like you do with donors, strive to understand personal preferences.

email 131

email Change gMail Rate 131

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Simply put, you must be where your donors are. When you go where your donors are, you expand your reach to a larger potential audience.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 79

Ideas Online Fundraising Tips 79

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. The emergence of new technology alone has led to increases in donor expectations on several fronts—from mission transparency and program reporting to organization access and donor responsiveness.

Analytics 33

Analytics Data Analysis Metrics 33