Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

email 48

email Campaign Test Benchmark 48

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. In 25 years of front-line fundraising my experience has been that more than 75% of the fundraising budget and staff attention is devoted to lower-end donation efforts such as direct mail and special events.

Gift 35

Gift Strategy Benchmark Arts 35

Achieve

FEBRUARY 11, 2022

specifically recommends finding a CRM solution that can automatically fill out message templates with personal information for both emails and traditional mail. Use statistics strategically. Whenever you include a statistics, be sure to explain it with additional context to help your donors better understand their impact. .

Impact 105

Impact Donor Strategy Statistics 105

Bloomerang

AUGUST 5, 2021

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. How do we use statistics about open rates right now? A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Why Open Rates Matter—For Now.

email 131

email Change gMail Rate 131

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Here are some interesting statistics to know as you think about growing your multi-channel marketing: The average American spends over 2.5

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue. Direct mail.

Ideas 78

Ideas Online Fundraising Tips 78

Connection Cafe

DECEMBER 5, 2017

The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. We also collect feedback across multiple donor touchpoints including website visits, online donation transactions, email, direct mail, telemarketing, and call center interactions. Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33