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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. Average Donor Lifespan x Average Donation = Donor Lifetime Value.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Donor fatigue is not a thing. If you’re a smart nonprofit fundraising professional I can pretty much guarantee it’s not a thing with YOUR donors. Why does our sector dismiss donor care as inconsequential? On LinkedIn.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Tactics: Encourage a first-time donor to follow your social media.

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Mission Possible: How Technology and Automation Propel Nonprofits

The Modern Nonprofit

Here’s a breakdown of ways to incorporate automation into your nonprofit: Streamline Donor Management : Make use of donor management systems that automatically keep track of your supporters’ details, so you can spend more time fostering those invaluable connections. AI tools to the rescue again!

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Post-Pandemic: Rebuilding Your Volunteer and Financial Base

Bloomerang

A renewed focus on wellbeing and retention for volunteer re-engagement. Being specific about the individual: Sending the volunteer general emails about donor drives which go out to everyone, undermines the personal relationship between your nonprofit and those working within it. The pain of the pandemic has been crippling to many.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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