Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Check out nine nonprofit email marketing examples every nonprofit should have.

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Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Nonprofit Tech for Good

JUNE 6, 2020

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. of COVID-19 donors are enrolled in a recurring giving program.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. 12) 74% of GivingTuesday donors volunteer.

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NonProfit PRO

SEPTEMBER 21, 2023

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

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NonProfit PRO

MAY 25, 2022

Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Here’s what to do.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Show your donors how their giving makes a difference for your mission.

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Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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DonorPerfect

JANUARY 17, 2023

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.

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Bloomerang

OCTOBER 18, 2021

When building relationships with supporters and donors and building out your donor engagement strategy, it’s important to make donors feel valued. While you should continue to send online appeals and meet them where they’re at online, you might want to consider reaching out to them in a more traditional way: direct mail.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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EveryAction

OCTOBER 26, 2022

Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? You are 8 times more likely to get a response from a text message than a voicemail or email.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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sgEngage

FEBRUARY 17, 2023

Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. Email marketing. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. You can read all about it here.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? Why Do Donor Personas Matter?

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sgEngage

JANUARY 30, 2024

In reality, many nonprofits like St. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

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NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. What do you do to keep donors close? A prompt, personal, powerful thank you is the bare minimum.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

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Bloomerang

FEBRUARY 27, 2024

Every nonprofit worries about them. Your lapsed donors. Could your nonprofit have done something to drive them away? This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. Do donors realize they’ve lapsed?

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Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

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sgEngage

FEBRUARY 18, 2023

Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. Email marketing. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day.

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email Communication Effective Fundraising 67

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. Here’s what not to do when trying to increase email signups for your nonprofit.

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