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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Creating training documents and video tutorials. Perform market research.

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New on SSIR: A New Tool for Digital Storytelling

Amy Sample Ward

I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. Encourage volunteers, program officers, donors, or other community members to become social reporters and document events in their neighborhood.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. More information about enabling enhanced measurements and the data collected can be found here. Recommended Events.

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Forum One Takes Home 8 WebAwards!

Forum One

Compass by March of Dimes Mobile Standard of Excellence As part of March of Dimes’ mission to fight for the health of all mothers and babies, March of Dimes came to Forum One with the goal of being the digital leader in providing families across the birthing continuum with comprehensive support at the right time to meet their needs.

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Webinar Recap: The Future of the Map

NTEN

Geographic Information Systems are powerful tools nonprofits can use to achieve their missions. Beyond just mapping existing data, some GIS systems are working to incorporate ways for mobile smart phone and cell phone users to collect data and update maps. Do you use GIS systems in your work?

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A Complete Guide to Strategic Web Design for Nonprofits

NetWits

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Assign them key tasks and document results. Define user habits, outline behavior, document social activity, note technology savvy-ness (IE, % mobile, etc.?)

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program. Proper documentation and tracking of moves management can impact your fundraising in many ways. Step 2: Define and Document Your Procedures.