Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. What are their demographics (age, gender, location, industry, interests)? Bear in mind that just because someone lacks major donor capacity doesn’t mean you should write them off.
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