Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Someone on your mailing list or rolodex.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

Beyond the power and promise, nonprofit technology needs to produce results that can be quantified and that’s becoming harder to do in respect to social media. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!” Our reward? Don’t.

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Nonprofit Tech for Good

SEPTEMBER 24, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Nor does Twitter. Or blogging.

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Nonprofit Tech for Good

SEPTEMBER 26, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Nor does Twitter. Or blogging.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers. 3) Ask your Twitter Followers to Subscribe.

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Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

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Nonprofit Tech for Good

JULY 11, 2012

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. As a starting point, all nonprofits should be investing time and resources in the “Big Three”: Facebook , Twitter , and YouTube. All nonprofits should also experiment with Twitter. Of the Big Three, Twitter requires the most time to utilize.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

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Care2

JUNE 23, 2012

.” So while social media may not be rocket science, good data, such as the best times to post updates to Facebook, can better inform strategy. Zarella’s study had similar results to the Social Media Today study that showed Photos Get the Most "Likes" on Facebook than any other status updates.

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Nonprofit Tech for Good

MAY 5, 2011

Nonprofits pioneered social media. They were on Myspace and organizing via Facebook Groups years before corporate brands, higher education, and broadcast and print media. Download a Twitter app. Most mobile photo-sharing tools are integrated into Twitter, so your first step should be getting familiar with tweeting on the go.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO), an event that he first learned about through his social networks. But consider the following: Networking. All communications were strictly limited to my blog, Twitter and Facebook. I counted most on Twitter followers to spread the word.

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Connection Cafe

APRIL 30, 2014

And, typically today, for marketers to reach the broader American audience, they also need to speak in these blurbs – which makes the new Twitter layout such a welcome update. Twitter Gets a New Do. Best Tweets – In Twitter’s defense, THIS is definitely an original idea… And a good one. Pinning things… What a novel idea.

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NetWits

MARCH 7, 2011

There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Follow Frank on Twitter.

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Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. Twitter: twitter.com/womenforwomen. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? That would be me!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. This book was definitely a labor of love, but in a good way.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

I am feeling an urge to tinker again with the cards and formats, more specifically to add cards for listening/engagement on social networks. I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. Twitter is where the stalkers are." I guess that makes me a pre-geezer.

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Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. Twitter is working on $Cashtags.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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Zen and the Art of Nonprofit Technology

AUGUST 7, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology A goodbye to Facebook and LinkedIn? August 7, 2007 I’ve been experimenting with the non-content centered social networking sites LinkedIn and Facebook for a while now.

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NTEN

OCTOBER 8, 2010

Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? The definition of engagement that most resonates with us is Jeremiah Owyang ’s definition: “the level of authentic involvement, intensity, contribution, and ownership.”. Plan ahead. Make it known.

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Amy Sample Ward

DECEMBER 22, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). If you’re a social person, it means you like to spend time with other people. ""

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Care2

JANUARY 7, 2015

For the past few years, nonprofits have spent a lot of resources on building their Facebook page presence. Many social media strategists and the media told nonprofits and businesses that email was dying and that FREE social networks like Facebook would be king of communications. So is Facebook still worth it?

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Nonprofit Tech for Good

JULY 13, 2010

Desktop and laptop computers have become essential tools for nonprofit communicators over the last decade, and now we are entering the era of smartphones – a tool that nonprofit communicators should definitely be writing into next year’s budget for key communications and development staff.

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Nonprofit Tech for Good

OCTOBER 12, 2015

A giving portfolio app is definitely an app whose time has come and interestingly enough while writing this post, a new app called Givolio appeared in my Twitter feed that plans to launch this fall. Ten of the 32 nonprofits (31%) included a call-to-share the donation on social networks on their “Thank You” landing page.

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Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. The best social media managers have a voracious appetite for news and current affairs. Those are definitely not the qualities of a good social media manager.

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Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. Twitter: twitter.com/nwf. What was the very first social media tool your organization utilized, and when? From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. Who maintains your social media campaigns?

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Nonprofit Tech for Good

SEPTEMBER 20, 2010

, but after four hours of testing and coming up against numerous brick walls and errors on Justin.tv (primarily with their Facebook and iPhone Apps), I went with Ustream. Unfortunately, Ustream’s Facebook App is limited to brands with large numbers of viewers. Definitely add “nonprofit&# and “charity&#.

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Nonprofit Tech for Good

JANUARY 28, 2010

So, to simply for the nonprofit masses, I present and frame very simple definitions and interpretations of Web 1.0, Web 2.0 = Blogs, wikis, and social networking sites. on social networking sites see your giving and fundraising activity through widgets, Apps, and peer-to-peering fundraising tools, like fundraising pages.

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NetWits

DECEMBER 1, 2010

It was interesting seeing which platform (Facebook, Twitter, email, face-to-face, etc.) Using Movember.com as a home base, participants are encouraged to use their email contacts, work colleagues, social networks, and any other means to promote the cause and raise money. Multimedia Tells the Story. Being a Tease Helps.

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Tech Soup

NOVEMBER 20, 2009

It's definitely worth the read. We can count our Twitter followers or how many people have commented on our blog post, or could have counted the number of supporters on Causes or voters on Ideablob, but that doesn’t mean we connect with them. Amy discusses the Causes fallout as well as Ideablob's sudden disappearance.

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Connection Cafe

NOVEMBER 3, 2013

My mom came for a visit this weekend and my house was anything but prepared, so Thursday night I was adorned in a different type of costume- one that I won’t be posting pictures of on social media or receiving retweets for. There was no prince charming and definitely no fairy godmother coming to my rescue.

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NetWits

JULY 31, 2008

is about using blogs, discussion boards, and all the latest social networking sites such as Twitter, Facebook, etc. Well, by their preferred method of communication, of course, which in this case is Twitter. It is definitely a scary proposition the first time you post something like this blog, take it from me.

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Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Subtlety is an art on the Social Web. for Nonprofits.

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Get Fully Funded

MAY 24, 2021

Personalized outreach definitely makes a huge difference in building your relationships with your supporters. Posting a dedicated space on your website to recognize donors conveys appreciation and provides an opportunity for them to share the recognition with their social networks. On social media.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.

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