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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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[ASK AN EXPERT] How To Enter And Credit Donor Advised Fund Gifts In Your Database

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

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Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. The database will automatically print out a thank you letter. 2 – Take the Thought Out, if Possible.

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Making the Most From Nonprofit Donor Database – The Ultimate Guide

Donorbox

Fundraising takes more than a few events and mailed appeals. A quality donor database makes building these relationships much more manageable. There are several database options available for nonprofits including Donorbox Donor Management which lets you securely store and […].

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. To understand how to best leverage your data, you need to first understand what caused your database nightmares.

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Reading Donor Signals for Events: Knowing Who to Invite and When

Qgiv

Having the right people in the room is the deciding factor between a good event and a great one. But how do you know who to invite to upcoming events? Reading donor signals is a key step in deciding who to invite to your events! Connect Giving, and even attending events, are deeply personal acts your supporters make.

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