Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Analytics Google Track Info 94

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Implement offline conversion tracking.

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Analytics Statistics Google Demographics 223

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success? This is how you organize and describe your data. If you don’t tag your data accurately, it will be difficult to actually see what is going on.

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Analytics Marketing Taxonomy Module 169

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. After it stops collecting data in July of 2023, it officially will be deleting account data at the end of 2023. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a data expert to have great data-informed online strategies!

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Data Strategy Online Social Media 52

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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Google Results Websites Grant 52

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

Analytics 91

Analytics Google Track Data 91

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Kindful

MARCH 25, 2021

No matter the strategy, the best way to optimize your donor communication processes is to leverage donor data. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. Individuals are more aware and concerned about how their personal information is used, shared, and protected.

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Support Fundraising Awareness Data 103

.orgSource

AUGUST 21, 2023

If you think you occupy the top seat because you are the expert, you’re traveling down the wrong track. Sundar Pichai, CEO of Alphabet and Google, made this comment. In the past, the geeks in the IT department were the keepers of information that seemed esoteric. Data Analytics : Easily collect and comprehend member feedback.

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Leadership Associations Skills Digital 170

.orgSource

JULY 25, 2023

Keyword research—Find relevant keywords and track their performance over time. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. Granted, without any information beyond what it could find in its electronic domain, the results were basic. Social media.

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Team Marketing Build Analysis 221

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. How reliable is it?

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Analytics Team Data Skills 67

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. By having the ability to track your traffic by geographical locations, knowing what type of browser they’re using and even charting their screen resolutions, JavaScript and Flash support, language etc. Now it’s time to install Google Analytics on your site.

WordPress 100

WordPress Analytics Audience Google 100

Nonprofit Tech for Good

AUGUST 29, 2022

Some nonprofits may only require basic contact and background information, while others may require extensive background checks due to sensitive work. Learning this type of information about your volunteers can help your organization best utilize each volunteer to further your mission and even extend your internal team’s work.

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Volunteer Management Tips Application 276

Whole Whale

SEPTEMBER 26, 2023

Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. Supported Features Security and Compliance Data security is a paramount concern for any organization. Data Security Getting Started Setting up Microsoft Clarity is straightforward.

Analytics 52

Analytics Google Analysis Case Study 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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Marketing Plugin Track Policy 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Amy Sample Ward

MARCH 22, 2012

Through data, of course! FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects. I love to see projects that are focused on measuring and evaluating data about their work and progress.

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Data Map Broadcast Project 241

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. You add the data to a machine-learning solution, which uses the information to learn about your donor base. These solutions leverage predictive analytics to help anticipate future donor actions.

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Tools Donor Fundraising Survey 84

Whole Whale

NOVEMBER 23, 2022

Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data. Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track.

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Analytics Tools Wikipedia Track 52

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

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Los Angeles Audience Google Channel 102

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data. Their team found its solution in Bloomerang.

Software 84

Software Free Tools Adobe 84

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow. Use this information to take an audience-first approach to building out the rest of your campaign.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Measure and track your success. Tracking over a full 12 months is a good timeframe since certain periods of the year have increased or decreased fundraising (org-specific annual events, the summer slowdown, Giving Season, etc.). Tell your impact story. Be flexible.

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Strategy Tips Nonprofit Conservancy 110

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. One of the more significant issues that went untalked about was the transfer of data—or lack thereof—from UA to the new GA4.

Analytics 52

Analytics Google University Alternative 52

Media Cause

DECEMBER 2, 2022

would give users the ability to ask apps to not track them. This would allow users to stop the collection of 3rd party cookies that many companies use to collect information and better serve ads. . CAPI or Conversions API is Meta’s server side tracking solution. This can be very beneficial because you can get more accurate data.

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Impact API Track Conversation 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

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Time Metrics Analytics Adopt 72

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries.

Causes 52

Causes Data Profit Demographics 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 353

Candid

AUGUST 22, 2023

Generative AI products, such as ChatGPT, are examples of a branch of AI called machine learning, which is concerned with learning from data to surface trends and predictions. In this blog, I will first explain how Candid currently harnesses the power of AI technologies in our data and tools.

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Support Technology Proposal Grant 98

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Makes sense: Google would integrate puppies into their products if they thought it would help. [Ed. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Bookmark the page.

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Track Analytics Google Campaign 68