Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. After it stops collecting data in July of 2023, it officially will be deleting account data at the end of 2023. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? This informs you on who is advocating for your nonprofit on other websites, and can give you good fodder for your social media outlets to think them for their support.

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Analytics Statistics Google Demographics 223

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

Analytics 94

Analytics Google Track Info 94

John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a data expert to have great data-informed online strategies!

Data 52

Data Strategy Online Social Media 52

sgEngage

JULY 13, 2021

While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case for the value of a good Information Architecture. Information Architecture (IA) is the structural design of a website. The post What is Information Architecture?

Websites 104

Websites Structure Template Design 104

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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Google Results Websites Grant 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

.orgSource

AUGUST 14, 2023

Bard is a large language model, also known as a conversational AI or chatbot trained to be informative and comprehensive. I am trained on a massive amount of text data, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions. Bard is not sentient or conscious.

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Language Model Mongolia Training 221

Nonprofit Tech for Good

FEBRUARY 11, 2022

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. Make sure you do something with the information.

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Websites Work Test Nonprofit 314

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Grant Google Problem Analytics 98

Whole Whale

APRIL 5, 2024

Shows ad performance data like impressions, spend, and demographic reach. Provides information on the ad buyer and funding entities behind political/issue ads. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You’d want to know that right?

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Donor Track Campaign Facebook 292

NTEN

MAY 9, 2011

By Jeff Stanger, Director, Center for Digital Information We are obsessed with data — big data, open data, linked data, personal data, government data, visualized data. Data carry enormous potential. It's important that we don't confuse "data" for "information."

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Data New York Government Digital 91

M+R

DECEMBER 8, 2023

Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. Tracking Parameters are the little pieces of extra information at the end of a URL. Tracking Parameters are the little pieces of extra information at the end of a URL. UTMs are specific to Google Analytics.

Track 102

Track Digital Change Fundraising 102

Byte Technology

SEPTEMBER 16, 2021

Does your business currently appear at the top, on the first page of a Google search result? On Google alone, people make over twenty-two million searches every day. On Google alone, people make over twenty-two million searches every day. Google, Bing, Yahoo! What is SEO?

Search 245

Search Yahoo Google Digital 245

Nonprofit Tech for Good

DECEMBER 23, 2023

DALLE , an image generation tool, Vision, an AI-driven image analysis tool, and Advanced Data Analysis provides the ability to upload a CSV file for AI to identify trends, create graphs, and generate reports. Additionally, nonprofits can create their own custom-trained GPT chatbot with their custom data.

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Policy Analysis Language Nonprofit 336

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2019

This includes Google , Microsoft , SalesForce , Intel , IBM , and many other companies. Last year, Google made an open call to organizations around the world to submit their ideas for how they could use AI to help address these social challenges. Data accessibility challenges vary by sector. .

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Google Challenge Report Impact 74

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. An effective project charter will include the following information: What is the purpose of the project? Who will help with hands-on work?

Websites 308

Websites Analytics Project Proposal 308

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. How reliable is it?

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Analytics Team Data Skills 67

TechImpact

SEPTEMBER 6, 2013

Because nonprofits deal with donor, volunteer, partner, sponsor information, and market and social data, a sustainable backup solution is essential to maintaining these resources over time. Contel Bradford, a writer for StorageCraft , shares his tips for determining whether your data backup method is giving you the most.

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Data Sharepoint Disaster Flash 175

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. This is how you organize and describe your data. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Easy Access to All Data. Sales are instant.

Analytics 169

Analytics Marketing Taxonomy Module 169

Kindful

MARCH 25, 2021

No matter the strategy, the best way to optimize your donor communication processes is to leverage donor data. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Amy Sample Ward

MARCH 22, 2012

Through data, of course! FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects. I love to see projects that are focused on measuring and evaluating data about their work and progress.

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Data Map Broadcast Project 241

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

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Analytics Google Track Data 87

Nonprofit Tech for Good

FEBRUARY 5, 2023

In fact, according to data shared by Peer-to-Peer Forum , peer-to-peer fundraising is the number one tactic that inspires donors to give to charity and 39% of Americans who’ve donated to charity have done so because a friend or family member asked them to. Develop ads for social and Google that you can target toward people in your community.

Donor 336

Donor Fundraising Template Game 336

The MatrixFiles

DECEMBER 15, 2022

Matrix Group Creative Director Alex Pineda and Lead Front-End Developer Jaime Quiroz have suggestions for a few simple upgrades and updates you can make that will improve your user experience, give you more accurate data, and help you better serve your members. Google loves it when you update your pages, and your users do, too!

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PDF Analytics Search Template 130

3rd Sector Labs

APRIL 28, 2014

If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. In this post, we discuss our list of Top 10 Tough Donor Data Migration Decisions.

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Data Donor Database Map 178

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2018

Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives. I understand that the Google AI Impact Challenge is something that you created. Given that you created the Google AI Impact Challenge, how does the challenge work?

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Google Challenge Interview Impact 84

The Modern Nonprofit

DECEMBER 4, 2023

As we step into the new era of data consciousness, organizations face a pivotal challenge: balancing effective fundraising strategies with the stringent demands of privacy compliance. Individuals are more aware and concerned about how their personal information is used, shared, and protected.

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Support Fundraising Awareness Data 103

Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Now it’s time to install Google Analytics on your site.

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WordPress Analytics Audience Google 100

3rd Sector Labs

JULY 22, 2014

Let’s face it … there is a direct relationship between the number of fundraising software systems we are using and the data problems we are creating for ourselves. More fundraising software = more data headaches. Second, nonprofits are not littered with technology experts and data scientists. There’s a lot.

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Software Data Fundraising Database 161

3rd Sector Labs

MARCH 1, 2015

Year after year you gather information about donors. Is your organization is a donor data hoarder? Data hoarding extends far beyond just your donor data and CRM software. It applies to outcome measurements, web traffic, social media data, emails, image files, document versioning, backups, backups of backups, etc.

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Data Donor Database Mail 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.

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Grant Google Adwords Help 82

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Qgiv

FEBRUARY 20, 2024

From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. These systems follow predefined instructions without the ability to learn from new data. How can charities use AI? Other chatbot AI.

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Fundraising Nonprofit Analysis Donor 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. The COVID-19 pandemic has shined a light on gaps in information that donors need as they try to support relief efforts.

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Map Examples Data Donor 61