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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Convio or Causes? More from the Convio Summit this week. " What do you think about measuring social media? And if you???re

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. To say this is a highly anticipated, monumental report would be an understatement.

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5 Key Metrics to Improve Your Email Campaigns

NTEN

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. This is useful as a measure of the effectiveness of your subject line.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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What's an Email Address Worth? Just Calculate it!

Care2

Here's a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year. Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. Q: How is drop-off measured? Total donations. Discussion.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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State of the Twittersphere: What It Means For Nonprofit Best Practices on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Twitter grader is a measure of authority and reach of a Twitter user. Here's a summary of the data from the report: - Twitter is dominated by newer users - 70% of Twitter users joined in 2008. - And then I remember answering a similar question during the Convio Webinar last week. It is sort of like Technorati for Twitter.

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