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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Change Management for Grantmakers: The Center for Disaster Philanthropy’s Journey to Better Grantmaking

sgEngage

This was a year-long project that required CDP to closely examine our processes and have bold conversations about how we wanted our grantmaking to look. Learn how with the white paper, How Grantmakers Can Improve Data Health and Maximize Impact. Getting the right people in the room is key.

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A Closer Look at Giving Contests: Free White Paper Examines "Give to the Max DC"

NTEN

In a new white paper, " How Giving Contests Can Strengthen Nonprofits and Communities ", long-time NTEN Member Geoff Livingston takes a look at the next level: coordinated integration. Conversely, only 23 percent of those that spent less than 10 hours netted $2,500 or more." You know about integrated fundraising campaigns.

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

Staff conversations will inspire you to generate insightful and engaging thought leadership content to represent member voices. Survey a larger group of members. To further identify industry issues and trends, survey your members. Based on the initial results, you can plan additional surveys for more focused data.

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Last October we launched Blackbaud’s first Diversity, Inclusion and Belonging survey.

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Beyond Survival: Post-Disruption Nonprofit Culture Strategy

Bloomerang

Here’s a white paper from the Veritus Group I find particularly on point and an excellent one from Simone Joyaux. . A community-centric philosophy is seen as a way to advance equity through fundraising; this has certain relevance in today’s conversations around equity and equality. . What they value matters.

Culture 113