Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

Even though the answers are available on the organization’s web site and Facebook page, they discovered engagement and conversation got people to the information faster. Ultimately, the bot helped the organization decrease the response time which is a critical metric for emergency and humanitarian work.

Social Media 86

Social Media Team Media Hurricane 86

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

When you hover over an item on ticker, you can see the full story and join the conversation as it happens. From a privacy standpoint, if you comment on a post on the ticker, be sure you notice what the original privacy settings are on the post. Facebook Rolls Out New Metric: People Talking About.

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Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Other Metrics.

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Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I didn’t understand it until I read the conversation on Twitter. I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics). Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring. But it doesn’t have to be. Each user can create their own dashboard to see the data that interests them!

Report 56

Report Data Tools Stats 56

Care2

MARCH 9, 2013

I have personally had some of the most thought-provoking conversations on Twitter about social justice issues and politics. 95 percen t: public conversations about TV shows that happen on Twitter. I have seen it be a powerful organizing tool as part of a multichannel campaign. Note, these statistics were provided by Twitter executives.

Twitter 76

Twitter Japan Stats Statistics 76

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. And it did not impact the overall conversion rate. This is a really scary stat to me. We experiment after experiment to show that the real person gets more opens and conversions virtually every time.

Stats 262

Stats Giving Fundraising Gift 262

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

By “pitch”, I mean opening the door to deeper engagement with your organization, whether through a quick conversation with someone who is learning about you for the first time or the ask in a year-end appeal letter to a donor who has supported you for a long-time. Those initial conversations tend to be awkward and creepy.

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Sound Conversation Social Media Stats 121

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 222

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Because of its scale, Giving USA includes lots of different data points and inspires tons of conversations and speculation in the industry.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. There are specific metrics for specific platforms. Getting Started: The Importance of Small Proof of Pilots With Measurement Component. Participants pointed to the importance of small pilots.

Measure 101

Measure Social Media Media Benchmark 101

Bloomerang

AUGUST 29, 2023

Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. This dedication to speed helps drive conversions, earning your organization more donations through your website. Customized reports.

Platform 61

Platform Donation Online Fundraising 61

NTEN

MAY 13, 2010

social media stats you consider most important to track. We tried to get a little closer to it with that Facebook conversation. Beth Kanter had a great post a couple of weeks ago about the variety of social media metrics she puzzles over. Maybe social media metrics are a little like horseshoes.

Social Media 52

Social Media Stats Metrics Summary 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Conversion Rate. Measuring Conversions on Social Media. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

NTEN

JULY 14, 2011

Additionally, you can increase the traction and conversion rates of specific actions you want people to take by using Facebook to provide simple proof. They are able to get people to login to their site via Facebook and increase the conversion rate and effectiveness of their fundraising appeals using Facebook’s APIs.

API 84

API Social Media San Francisco Integration 84

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

What I’m most excited about is “networked learning&# – it is part peer learning, part content-delivery, and another part engaging people in the room and not in the room in conversation through the use of social media. From Conversational Keynote To Conversational Workshop. Hashtag Stats.

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Reflection People Network Colorado 103

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. If you’re not appropriately monitoring performance, how can you gauge success? Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. How to begin to have conversations to understand it. We need metrics!

Game 50

Game Change Metrics Learning Environment 50

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 40

Linkedin Marketing Strategy Work 40

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium).

RSS 50

RSS Typepad Files Feeds 50

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Do conversations matter? Engagement.

Metrics 247

Metrics Social Media Track Profit 247

Connection Cafe

JULY 22, 2013

Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations. Research Questions. Deliverables.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

JUNE 5, 2017

Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). They know their actions are being monitored. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. He notes with a trace of sarcasm, "???With

Open Source 50

Open Source Nptech Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Media Cause

DECEMBER 6, 2023

Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. 3 Work with your data team to identify which stats from the past year will be the most impactful to share. But that didn’t mean we would stop showcasing our impact.

Report 64

Report PDF Stats Channel 64

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. " (I think he even trademarked the term).

Metrics 50

Metrics Action RSS Feeds 50

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Consider Twitter for quick facts, stats, and direct appeals to donate Don’t stick complicated URLs in Instagram captions or create too many layers or steps to take action from any platform. Will the money be used much further down the road?

Guide 73

Guide Giving Campaign Social Media 73