.orgSource

AUGUST 28, 2023

A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. You might even begin your search by following related hashtags on social platforms or industry forums. Influencers are not necessarily thought leaders.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. Post a wide variety of blog content and have some fun with it. Nonprofit Tech 2.0

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Integration of blog content. Top of e-Newsletter: 1.

Newsletter 234

Newsletter Learning Social Media Social Network 234

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Posting only (boring) marketing content. Absolutely not! Craziness!

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

Newsletter 247

Newsletter Social Media Build Media 247

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social Network Followers. Text Alerts Subscribers. Other Metrics.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results.

Content 104

Content Facebook Strategy United States 104

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 239

Social Media Media Ning Social 239

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofit social media managers are bombarded with depressing content. Nonprofit social media managers live in a social bubble of depressing tweets and posts and while we’ve chosen this profession, the toll of such content on your mental health and general outlook on humankind is real and needs to be managed.

Social Media 100

Social Media Media Social ROI 100

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Write content and secure photos for website pages.

Social Media 266

Social Media Social Media Tech 266

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

Voice 265

Voice Facebook Org Beginner 265

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The Sierra Club :: www.sierracluub.org.

Social Media 241

Social Media Integration Websites Widget 241

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 268

Social Media Management Media Social 268

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 100

Social Media Communication Media Online 100

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Profile 250

Profile Nonprofit Twitter Social Network 250

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Nonprofit Tech for Good

AUGUST 1, 2011

The rise of the Social Web in recent years has dramatically changed how your supporters consume and share your nonprofit’s blog content. Odds are, if your blog has not been redesigned in the last few years, then it’s time to consider a relaunch.

Design 199

Design Web Widget Social 199

Nonprofit Tech for Good

DECEMBER 13, 2010

I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Social networking sites and mobile are on the rise, but we can’t forget our traditional marketing methods bringing in the majority of the revenue.

Social Media 206

Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 241

Social Media Media Management Social 241

Nonprofit Tech for Good

FEBRUARY 26, 2012

Add links to your nonprofit’s website, blog, and social networking communities. Post quality content to the Google+ Stream. However, in the beginning I want you to ask yourself before each and every post to the stream: Will this content be interesting to our followers? Create your nonprofit’s Google+ Page.

Google 191

Google Practice gMail Avatar 191

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339

Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. Post quality content to the Google+ Stream. However, in the beginning I want you to ask yourself before each and every post to the stream: Will this content be interesting to our followers? Create your nonprofit’s Google+ Page.

Google 209

Google Practice gMail Avatar 209

Nonprofit Tech for Good

APRIL 2, 2016

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JANUARY 14, 2013

If you need to pop in to an Internet cafe to connect every other day or so, please do… but my advice to you as social media manager and a fellow traveler is to leave the gadgets at home. 10) Track the growth and ROI of your online communities. 10 Tips for Managing Social Media Burnout.

Social Media 237

Social Media Management Media Social 237

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

The framework begins with the four c-s: Content: refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs. TheForefront: Successfully Navigating Social Media View more documents from Beth Harte.

ROI 50

ROI Social Media Media Aggregator 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Be tactful and err on the side of subtlety, but templates are high in ROI and add to your payoff for taking the time necessary to create, promote, and manage a LinkedIn Group. Publish Group Rules.

Linkedin 195

Linkedin Group Practice Management 195

Nonprofit Tech for Good

NOVEMBER 28, 2011

The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Executives were terrified by the legal implications of using social networking tools. Executives have come a long way in understanding the Social Web. Flash forward four and a half years.

Social Media 243

Social Media Media Social Stats 243

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization, how maintain a socnet presence without it being a huge black hole? " Most nonprofit online networkers agree. It became unmanageable.

Social Network 50

Social Network Network Tips Myspace 50