TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Getting noticed online becomes more difficult every day.

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Determine that and you can infuse such words and phrases into your headers, page names and content. The top ten?

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Search Grant Organization Voice 52

The MatrixFiles

JANUARY 2, 2024

Monitor the results weekly. If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Do some searches on your site. Is old content dominating the results?

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Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

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.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised.

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Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

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Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

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Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

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Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. If it’s paid search, folks will be needing to search for your cause (or relevant keywords) to show up.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

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Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

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Byte Technology

APRIL 26, 2016

If it seems that it would take several PhDs to understand exactly how the big search engines operate—from determining legitimate sites from imposters, choosing to give one site precedent over others in result listings etc.—that’s One tried-and-true way to increase your search rankings is to publish new content on a regular basis.

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Nonprofit Tech for Good

JULY 4, 2023

Website Builder Expert ] 58% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Wix, 6% use Squarespace, and 5% use Drupal). M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [

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Nonprofits Source

AUGUST 31, 2023

Including a matching gift search tool on your donation page. When supporters navigate to your donation page to complete the giving process, make it easy for them to check their matching gift eligibility by embedding a search tool into the form. All of your website content positions you as a thought leader in your field.

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The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? The icing on the cake: this practice is also great for search engine optimization. Improve your search by adding 10 more best bets For your top 10 most searched queries on your site, are your users getting to where they need to go?

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PDF Analytics Search Template 130

Association Analytics

AUGUST 14, 2023

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. The difference is in the details and playing around with what you enter, much like an Internet search. The results?

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Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. Leverage Search Ads On average, every person makes at least one Google search each day. You can leverage search ads by: Paying for ad space. Audit for accessibility. Leveraging Google Ad Grants.

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NCE Social Media

JANUARY 13, 2012

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you. Search Engine Land.

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Nonprofit Tech for Good

AUGUST 9, 2021

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. LinkedIn Pages.

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Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

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Nonprofit Tech for Good

DECEMBER 9, 2009

An obvious benefit is about take front and center stage in a few days when Google launches their Real Time Search to the public. If your nonprofit is not utilizing social media, then the only content that will show up is what others are saying about your organization.

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Nonprofits Source

DECEMBER 13, 2023

Every day there are 70,000 health-related searches per minute. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. This enables more interested customers to find your organization online through improved search rankings. Hyper-relevance.

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Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Generating variations on hashtags and keyword searches. For example: I want you to act as an average college student in the Midwest.

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Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Many people are searching for nonprofit social media success stories.

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Nonprofit Tech for Good

JULY 6, 2023

The results are growth never seen before. It should come as no surprise that doing so seems to result in higher organic reach than regular posts and stories (for now). Threaders are looking for something different and now is a good time to stretch your social media manager skills and try a new tone or content.

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Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

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Byte Technology

JANUARY 5, 2016

But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.

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sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Create new blog content on the regular. When you google your nonprofit, what do you find?

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DNL OmniMedia

APRIL 26, 2024

As a result, nonprofits often consider cutting back on their online marketing efforts if they do not see immediate results. Like with any partnership, search for influencers most likely to support you based on their interests and past engagement with nonprofits. Ensuring your content meets modern design standards.

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Media Cause

APRIL 2, 2021

Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. Local SEO refers to the process of optimizing your online presence to show up in relevant local search results.

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Trend Search Google Local 87

Nonprofits Source

MAY 15, 2024

Adjust your digital marketing strategy according to the responses you receive to make clients feel valued and drive better results. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Analyze your CRM.

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