Association Analytics

JUNE 17, 2021

Which types of people are attending in high numbers? If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Associations 318

Associations Data Registration Analytics 318

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. The people on your list are likely not all members but they signed up for a reason. Will you send them additional content resources? It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 79

Benchmark Blackbaud Report Online 79

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Duration – looks at how long people stay on certain pages in your site. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

AUGUST 6, 2023

The last week of December, particularly between December 28th and 31st, is optimal for a final campaign push because people are often in a giving mood during the holiday season and are more likely to respond positively to donation appeals. However, this is not a universal rule.

Practice 239

Practice Fundraising Guide Channel 239

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. You can use it to see how much traffic you’re getting, where those people are coming from, and how they are using your site. 2) It doesn’t display well on phones or tablets. Give it a try!

Websites 245

Websites Nonprofit Guidelines Phone 245

M+R

DECEMBER 13, 2022

For normal people, it’s a night of dressing up in finery, watching the ball drop, and pretending you know the words to “Auld Lang Syne.” Updating your landing page content to introduce you to new constituents. Testing changes to your donation form to improve conversion rates. Read time: 5 minutes. Ah, New Years’ Eve.

Fundraising 82

Fundraising America United States Track 82

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 349

Twitter Practice Social Media Nonprofit 349

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. Plus people can only see about 41 characters.

Headline 52

Headline Newsletter Examples Tips 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 85

Donor Social Media Websites Content 85

Media Cause

APRIL 22, 2022

It requires very little management and is an easy, accessible way for people to get information from your organization. . When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Popup Forms. Show + Tell.

email 52

email Practice Marketing Test 52

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

email 52

email Rate ROI Social Media 52

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. At the sound of our cheers, about 5 more people meandered in. Test, test, test.

Content 59

Content Test Audience Green 59

Media Cause

JULY 23, 2021

Make sure those links are front and center for people looking for your organization on search. For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. Add search keywords in the path fields to increase quality score and expected click through rate.

Google 52

Google Grant Headline Tips 52

Classy

JULY 30, 2021

But nothing is as important as getting the email subject line right; it’s what gets people to open your email in the first place. Use words that highlight the significance of the contents, such as “important,” “breaking,” “urgent,” “tomorrow,” and “now.” Make It Short.

Sample 121

Sample email Campaign Fundraising 121

CauseVox

MAY 9, 2023

This model was developed by Open AI and is one of the few language models to pass the Turing Test. and learns not only about the content of that data but also how the words and phrases in it have been structured. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates.

Examples 84

Examples email Communication Language 84

Get Fully Funded

APRIL 4, 2024

Boosting revenue starts with forming stronger ties with the people who support your mission: your donors. Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. Leverage A/B testing. Prioritize building strong supporter relationships.

Donation 110

Donation Strategy Nonprofit Gift 110

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? Does an open-ended ask string mean more revenue?

Case Study 75

Case Study Test America Studies 75

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. 1 in 40 online donors is a recurring monthly donor.

Online 95

Online Fundraising Benchmark Adwords 95

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy.

Personal 53

Personal email Tips Audience 53

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. The results were SHOCKING: 15,227 people reached over 4 days.

Ideas 111

Ideas Donation Online Strategy 111

Whole Whale

SEPTEMBER 8, 2023

There are a few key ways a nonprofit’s mission or program can become the “hero” of their fundraising campaigns: Tell emotional stories about the mission’s impact on real people’s lives. Helping real people should be the star. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

NonProfit Hub

JANUARY 14, 2020

Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people. . The good news is there are some actions you can take to reduce the rate of email unsubscribes. Your customers will value your content more if they can connect with it. Map Content.

email 64

email Map Doc Test 64

Kindful

MARCH 22, 2021

When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Before you start thinking up new ways to get people to sign up for your email list, you should evaluate the ways in which you’re already doing this.

email 98

email Evaluation Social Media Marketing 98

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . We want to move people up and into the mid-level program more efficiently and effectively, retain them, and build the prospect pool for the major giving program. .

America 105

America Digital Audience Channel 105

Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. After you have compiled all of your content, you will build the documentation for your brand guidelines. Formatting Your Brand Guidelines. About the Author.

Guidelines 322

Guidelines Photography Library Headline 322

Nonprofit Tech for Good

NOVEMBER 14, 2010

From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate. Don’t just post for posting’s sake.

Facebook 244

Facebook Feeds Content Rate 244

NetWits

MARCH 27, 2013

That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else. Is “above the fold” still critical to your online marketing and conversation rates? People scroll. Yes, truthfully, people now scroll.

Life 141

Life Interaction Content Design 141

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

Test 40

Test Donation Blackbaud Registration 40

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. This is especially true during a period when people are feeling some burnout in regard to online activity. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. The people who do give tend to give a lot more than $35.” It has paid off in spades.

Donor 75

Donor Registration Map United Kingdom 75