NetWits

MARCH 27, 2013

That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else. People scroll. Yes, truthfully, people now scroll. So, how does this affect a nonprofit on the web? the moment the page opens.

Life 141

Life Interaction Content Design 141

NetWits

JULY 16, 2012

It was a lot of fun presenting (and talking to) this extremely engaged group of people. It’s the thing that people will see first when they visit you on Facebook. Milestones give you the ability to tell people more about your history. You can find out about upcoming sessions here. Make the Most of Your Cover Photo.

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Facebook Create Work Student 274

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

NetWits

NOVEMBER 11, 2010

With 10,000 people in your email list you’d make $3,000.00 The subject line is the first thing people see. Simply put, it’s what get’s people to open your message. Tell them what they are about to get/read – don’t trick people or just make the subject catchy so someone will open your message. in revenue from one mailing.

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email Profit Registration Review 212

NetWits

JULY 6, 2011

It’s really no different than real life in that people want to get to know who you are, what you stand for, how you’re changing the world and what they can get by connecting with you. An easy way to understand this concept is to think about attending a party where you don’t know many people. Fill out your profile completely.

Social Media 273

Social Media Site Social Media 273

NetWits

JULY 27, 2011

It’s focused and we know exactly why we created it and why people would subscribe to it. Especially the ones you make related to the content you send to people, the frequency of your messages and the “asks” you make. I should note that I’m assuming you’ve got good content. Know where you’re attracting people to your list.

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email Marketing Strategy Track 182

NetWits

MARCH 26, 2013

You’re of course always trying to drive traffic here, to bring people into your spaces, and to lure them back again and again through the fabulous parties you host (a.k.a. your great content and campaigns). Perhaps you have the chance to more strategically move people in, out, among, and between the various parts of your neighborhood.

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Map Marketing Online Strategy 146

NetWits

MAY 26, 2011

In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending).

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Report Web Analytics Comparison 251

NetWits

FEBRUARY 2, 2011

Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). And don’t forget to produce content on a regular basis so Google continues to crawl your site. based non-profits websites.

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email Social Social Media Search 246

NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. You have actions you want people to take on your site – donate, volunteer, write their political leader, sign up for an event, join, sign up for your eNewsletter or even inquire or apply.

Online 207

Online Map United States Interaction 207

NetWits

MARCH 20, 2012

To make a LASTING impression, you have to make a FIRST impression. “… the colors, the layout and the presentation of headings are all evaluated before any content is actually absorbed” –Jason Gross from Smashing Magazine writes. Make content scan-able with headings and links that resonate with your audience. Are they correct?

Websites 168

Websites Tips Evaluation Nonprofit 168

NetWits

NOVEMBER 16, 2010

Ford does a great job capturing the attention of first time visitors and/or people who have yet to “like” their page. This way Ford can serve up the content they want you to see. It’s sort of like asking people to subscribe to your email newsletter, but on Facebook. What makes people want to connect with you?

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Facebook Profit Social Media Info 211

NetWits

APRIL 4, 2012

Key Influencers are one of those “super social” people who you want to know. They are capable of influencing not only the people they know, but also people they don’t know. Multi-channel Consumers : Active on at least two social network sites, these people make up about 39 percent of all social media users.

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Social Media Influence Goal Media 180

NetWits

JUNE 22, 2011

Register for our Event Fundraising Newsletter to receive monthly content and resources specifically for event fundraising professionals. But getting more people to register and attend your event is harder than it looks (I know all you seasoned event fundraising professionals are shaking your heads in agreement right now). Join Today.

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Causes Sample Script Support 202

NetWits

JULY 11, 2012

I recently gave a talk to a super engaged group of people who work in the education space as part of our Schools out for Summer Series - You can find out about upcoming sessions here. One of the most proven ways to get people liking your Facebook page it to give them something really enticing. Content type weight: Videos.

Facebook 186

Facebook Student Poll Slides 186

NetWits

SEPTEMBER 6, 2011

What we know as the internet today is actually the by-product of a few visionary people who saw great potential in allowing computers to share information for research and development in scientific and military fields. That means we want to provide you with content and resources that help you. “Hypertext&# came about in 1989.

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Internet Survey Nonprofit YouTube 198

NetWits

MARCH 9, 2011

Why do people unsubscribe from your email? The content doesn’t interest me. Allow people to “preview” your messages before subscribing by including links to past emails. This gets the relationship off to a good start by being very transparent about the type of content you send. They send too much email.

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email Sample Offline Registration 160

NetWits

APRIL 23, 2012

New ideas, a fresh design, new technology and a renewed focus on your online presence – all factors that drive peoples excitement. Each of your audience groups has things they’ll want to accomplish on your website (we call those “tasks”) and those tasks will each have a defined path that people need to take in order to complete them.

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Websites Analysis Audience Design 253

NetWits

JANUARY 11, 2012

We were thrilled that so many people wanted to learn more about them, but also surprised at how many were already using them at their nonprofits. Here are five reasons QR codes are a good option for your nonprofit: More and More People Are Scanning QR Codes. They are everywhere – and people are scanning them!

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South Carolina Blackberry Portland Mobile 253

NetWits

FEBRUARY 16, 2011

Ensure you have some sort of analytic tool installed on every page so you can see how people are getting to your site, what they’re looking at the most/longest/least, where they leave your site from the most, what keywords they are typing in to find you, what sites are referring them to you and a whole host of other data.

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Google Search Images Analytics 225

NetWits

NOVEMBER 14, 2011

Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Enable User-Generated Content and Events. Read the full post on Mashable > “ How One Company Saved Thousands of Dogs Using Social Media ” to learn more about how they… Use Hashtags. Drive Action.

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Social Media Media Social Adopt 164

NetWits

JUNE 20, 2012

Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. Make it easy to share your content via your website with share buttons (those share numbers are an excellent and easy recommendation for your customers).

Social Media 151

Social Media Media Tampa Social 151

NetWits

APRIL 1, 2011

He goes by the name Hardly Normal and fights to put a face on homelessness by using the internet, social media and InvisiblePeople.TV (content can be intense) to share stories about real people battling with being out on the street. I’m not normal, but few people who’ve made a lasting impact on their world have been conventional.

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Homeless Los Angeles Social Media Media 194

NetWits

MARCH 23, 2012

1) Have People Over Year Round. Get out there and make something happen in Q1, Q2 and Q3 by doing things that drive people to your nonprofits website on a regular basis. First, it solves the end-of-year giving problem by getting people to give on a monthly basis. 5 Tactics Your Nonprofit Must Implement Today. of the 34.8%.

Trend 268

Trend Online Giving Blackbaud 268

NetWits

JANUARY 18, 2011

Your website’s content. Once you have determined your aims and your actual audiences, have a good look at the content on your website. Your audience will visit your website because they find your content interesting and relevant. How many people are visiting your website? Are the links between pages consistent?

Websites 150

Websites Audience Sound Reflection 150

NetWits

JULY 14, 2011

With that in mind, I asked some of my favorite people on Twitter to join me in sharing their favorite tips and resources, and with that, I share with you: 20 Tips for Nonprofits Using Twitter. Digital Content Services Manager, YMCA of Metropolitan Chicago | Follow @steveheye. 1 – Chris Tuttle. 2 – Heidi Massey.

San Diego 259

San Diego Twitter Tips Kansas City 259

NetWits

NOVEMBER 19, 2010

Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. To date, over 1 million sites use the Facebook Like button.

Facebook 144

Facebook Websites Plugin Social Media 144

NetWits

DECEMBER 16, 2010

You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Descriptive hyperlink text helps ensure search engines understand the site content. Introduce parallel construction to bullets and subheads.

Web 160

Web Chart Websites Search 160

NetWits

APRIL 2, 2013

For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. However, if I send three emails to 5,000 people in each group and 1,000 opens each email, I still have an email open rate of 20 percent, but additional 1,000 constituents were engaged. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

NOVEMBER 19, 2010

Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. By showing friends’ faces and placing the button near engaging content (but avoiding visual clutter with plenty of white space), click-through rates improve by 3-5x. To date, over 1 million sites use the Facebook Like button.

Facebook 134

Facebook Websites Plugin Social Media 134

NetWits

JULY 27, 2012

Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success. If you don’t have the ability to let people subscribe to your email list online they you’re in trouble. But that’s not the case. RSS as a Replacement.

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email Build Listserv Museum 266

NetWits

NOVEMBER 20, 2009

It was a real blast delivering this content, and people seemed to react well to it. During Blackbaud's 2009 Conference for Nonprofits , Melanie Mathos and I lead a two-part social media workshop. Part I of this pairing was a new session we developed called 50 Social Media Tactics Nonprofits Use to Meet Their Mission.

Social Media 100

Social Media Media Social Blackbaud 100

NetWits

JANUARY 11, 2011

If you haven’t already, please consider subscribing via RSS or eMail to receive fresh content on a regular basis. —. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. It’s amazing to watch technology evolve.

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Social Media Social Media Site 272

NetWits

NOVEMBER 29, 2010

How many people are unsubscribing as a result of each send? You should also be aiming to keep the email content under 300 words, and to ensure that your main content is above the page break. You don’t review the results of your emails. Are your audiences still opening your emails? You fall in love with your own images.

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email Spam Images Audience 180

NetWits

APRIL 11, 2013

A lot of people miss that they’re there (or think that Advanced means that they’re only for advanced users). Another useful way to use Advanced Segments for mobile optimization is to look at your report of top content and segment into mobile traffic versus all traffic.

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Analytics Google Comparison Search 129

NetWits

AUGUST 23, 2011

Get people to: Set a goal. So, how do you get people to accomplish these four things? Create a communications plan that delivers relevant content to each segment. According to our research, people who use social media increased their fundraising by up to 40%. Percentage of people who received at least one gift.

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Raise Money Fundraising Social Media 209

NetWits

SEPTEMBER 18, 2008

First , it makes it easy to know when you've published new content. Second , people will more likely read, or at least skim, a large portion of your content. Why is RSS so important for your supporters? They don't have to come to your site to check all the time. Their RSS reader will update them!

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RSS Kintera Life Content 100