Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Taxonomy Content Data Strategy 169

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Social Media Media Social Sponsor 333

The MatrixFiles

JANUARY 2, 2024

Which one is most important that if addressed, would yield the most benefit for your organization? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

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Websites Analytics Podcast Map 130

Nonprofit Tech for Good

OCTOBER 12, 2022

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords.

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Grant Research Tools United States 335

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Tell your organization’s story. Optimize the user journey.

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Websites Organization Tips Map 80

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

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Content Strategy Develop Language 59

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site.

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Strategy Tips Google Search 98

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

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Language Google Search Content 246

Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Search Nonprofit Audience Content 52

Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

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Content Channel Search Case Study 52

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others. Can link to more in-depth content.

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Content Test Student Audience 105

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. However there are some basic checks that you can do on your own to increase your organization’s visibility. 4) Prioritize SEO.

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Websites Tips Plugin WordPress 300

Byte Technology

FEBRUARY 27, 2015

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.

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Search NPO Profit Site 100

TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015.

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Stats Content Marketing Change 226

The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? Psst, if you need help getting GA4 installed on your site or want training on the new interface, we can help!) If you already have GA4 installed on your site ( bravo! ) Is the page too cluttered; what can we do to make it simpler?

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PDF Analytics Search Template 130

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” The internet is a level playing field when it comes to visibility in search.

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Organization Nonprofit Websites Search 81

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. For fun, have them also prepare a 30 minute presentation for the organization. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored.

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International Program Ideas Data 98

sgEngage

APRIL 18, 2022

If so, you’re in good company — a whopping one billion searches per day are health-related! Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. Make your donation and/or volunteer opportunities easy to find.

Websites 78

Websites Organization Tips Map 78

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 246

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Curated content relevant to your mission.

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Linkedin Practice Social Media Sponsor 361

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. and meta descriptions (Html summaries of page contents.) You can also identify links that may be harming your results.

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Team Marketing Build Analysis 221

Byte Technology

MARCH 25, 2015

Sadly, it’s a critical yet overlooked element of an organization’s Internet presence that can severely hamper efforts to be recognized in a big way. They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Keep Updating Content. The top ten?

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Search Results Profit Google 100

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Why should we make a checklist at all? (00:18)

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Site Map Google Test 52

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

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Award Oregon Museum Policy 46

Nonprofits Source

DECEMBER 13, 2023

Every day there are 70,000 health-related searches per minute. As a healthcare professional, this means you need to think like a patient when perfecting your organization’s online presence. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic.

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Practice Marketing Strategy Search 52

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. 4) Key features and content aren’t accessible.

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Websites Nonprofit Guidelines Phone 245

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Simply do a search “Quotes about” and fill in what you are looking for.

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Content Strategy Tips Case Study 136

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

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Content Arts Guidelines News 119

Amy Sample Ward

AUGUST 2, 2010

Last week I announced that I’m [finally] doing a redesign of this site – and I need your help to make it as valuable as possible. I’m really lucky to be working with Matt Chevy, a designer who’s totally supportive and even into this approach of involving all of you in making this a better site.

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Content Case Study Slides Search 156

NetWits

JULY 6, 2011

YouTube is the second most used search engine in the world. Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube.

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Social Media Site Social Media 273

sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Grow your organization’s online visibility through link building. Target relevant keywords.

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Tips Search Websites Nonprofit 93

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Analyze your CRM.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

MAY 8, 2019

Organizations are always changing. In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. And so it goes.

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Online Hunger Metrics Drupal 240

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? There has never been a more critical time for mission-driven organizations to prioritize creating an inclusive customer experience.

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Measure Websites Metrics Track 66

The Fundraising Authority

MAY 8, 2021

Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Our guide will remove any confusion and help you decide if Google Ads is right for your organization. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google.

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Grant Google Search Application 152

Nonprofit Tech for Good

JULY 6, 2023

The early days and weeks, and sometimes even months, are when your nonprofit is most likely to experience the fastest organic growth rate of new followers. It should come as no surprise that doing so seems to result in higher organic reach than regular posts and stories (for now). The results are growth never seen before.

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Phase Adopt Tips Social Media 278