Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 265

Social Media Social Media Tech 265

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 238

Social Media Media Ning Social 238

Nonprofit Tech for Good

JANUARY 11, 2014

Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools. 2) Integration of Digital Payments Into Social Networks. It’s a guessing game at this point who the social network giants will partner with.

Trend 276

Trend Technology Social Media YouTube 276

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 3) Add Flickr SlideShows or YouTube videos to content pages.

Social Media 240

Social Media Integration Websites Widget 240

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. Creating a social-media listening dashboard helps as you get started.

Social Media 273

Social Media Site Social Media 273

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network.

Google 244

Google Practice YouTube Nonprofit 244

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. YouTube Donation Cards. In the 1990’s, English made up 80% of web content. Today, 10 languages make up 82% of web content.

Trend 275

Trend Communication United States Online 275

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. That first month Nonprofit Tech 2.0

Content 253

Content Ideas Nonprofit Interview 253

NCE Social Media

MAY 28, 2010

According to Google’s ad planner , social network sites now account for more than 50% of all unique website visitors. This list, which is based on April 2010 data, “excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.&#

Social Network 109

Social Network Site Network Web 109

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Create great content. 5) Monitor the Social Web.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

Social Media 267

Social Media Management Media Social 267

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits. If your nonprofit has yet to start blogging or wants to improve your your blogging strategy, Nonprofit Tech 2.0

Content 230

Content Ideas Nonprofit Interview 230

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. Social networks have gone mobile.

Mobile 272

Mobile Web Social Network Social Media 272

NCE Social Media

DECEMBER 22, 2009

Mashable recently posted that YouTube is the top social media innovation in the past decade. Increases in bandwidth, better video capture and uploading, and the rise of social networks were all key roles in increasing the need for YouTube. Anyone is able to post information to YouTube.

Social Media 117

Social Media Media Journal Social 117

Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases.

Press 276

Press Tips Social Social Network 276

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

Social Media 242

Social Media Media Social Stats 242

Nonprofit Tech for Good

APRIL 14, 2013

Most e-newsletters today seem to be stuck in the design best practices of 2006 and take little account for the rapid rise of social media and the fact that the number one activity on smartphones today is reading email. Pitch to “Follow” on social networking sites in every issue. Integration of blog content.

Newsletter 233

Newsletter Learning Social Media Social Network 233

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. By Julia Campbell .

Storytelling 170

Storytelling Social Media Nonprofit YouTube 170

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

Social Media 240

Social Media Media Management Social 240

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me.

Social Media 254

Social Media Interview Examples Media 254

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. They have 1500 Twitter followers and tweet daily.

Social Media 151

Social Media Media Tampa Social 151

Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. Furthermore, email still dominates among online adults of all ages and thanks to the rise of social media, e-newsletter growth in the nonprofit sector grew 14% in 2013, especially for small nonprofits.

Newsletter 266

Newsletter Practice Social Media Social Network 266

Nonprofit Tech for Good

DECEMBER 13, 2010

YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. What social media tools are you currently utilizing?

Social Media 205

Social Media Conservancy Interview Media 205

Nonprofit Tech for Good

DECEMBER 17, 2013

Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create visual and text-based content that inspires engagement and interaction on your social networks.

Awareness 265

Awareness Causes Literacy NGO 265

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

Social Media 237

Social Media Management Media Social 237

NetWits

JANUARY 11, 2011

If you haven’t already, please consider subscribing via RSS or eMail to receive fresh content on a regular basis. —. Ten years ago there was no Facebook, Twitter or YouTube. Social media for social good is grassroots organizing, fundraising and impact in the digital world. Think about it for a second.

Social Media 272

Social Media Social Media Site 272

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page.

Websites 241

Websites Design History Online 241

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

FEBRUARY 14, 2011

For nonprofits, the ROI of e-newsletters translates into online dollars raised through “Donate Now&# technology, event attendees, website and blog traffic, and paradoxically new Followers, Fans, and Friends on social networking sites. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

Newsletter 247

Newsletter Social Media Build Media 247

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Don’t. Just block and forget.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. All that said, the following is an excerpt from Chapter 7 of my book Social Media for Social Good: A How-To Guide for Nonprofits. That first month Nonprofit Tech 2.0

Content 117

Content Ideas Nonprofit Interview 117