Nonprofit Tech for Good

OCTOBER 25, 2022

The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. 3) Embedded opt-ins and donation forms in blog and news content. Nonprofit Tech for Good embeds a newsletter opt-in at the bottom of each post (see below) which surprisingly results in 5-10 new subscribers daily.

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Websites Action Test Newsletter 344

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 355

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Social Media Training Train Media 278

The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! Despite the rise of social media , it has not been replacing email. Instead, social media has been acting as a complement to email campaigns. Provide quality content. Always include links.

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. Ensure that you have a prominently featured donate button, e-newsletter subscribe option, and social network icons on both pages.

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Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. That said, here are five ways to do so using social media: 1) Blog, blog, blog! Consequently, so has my ROI.

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Social Media Relationship Donor Media 52

Neon CRM

JULY 26, 2023

A nonprofit’s social media posts using the #GivingTuesday hashtag (which received over 20 billion impressions in 2019!) That’s why showing up online on GivingTuesday—particularly on social media—can help nonprofits make the most of this popular giving day. But on social media, you can post a lot more.

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. Traditional marketing and fundraising threads are not getting much traction.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 270

TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. The community.

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Social Media Marketing Media Social 183

Nonprofit Tech for Good

JULY 28, 2023

Blogging is also one of the best ways for your nonprofit to improve your search engine optimization (SEO). If you can not attend the webinar live, you will be sent a password-protected link to the recording 24-48 hours after the webinar is over.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Social Media Management Media Social 272

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. Fresh content drives the Social Web. 2) Is mobile.

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Social Media Skills Management Media 269

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Top of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 240

Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns.

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Social Media Content Social Chapter 202

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. Off-the-shelf AI tools are being touted as the solution to all our content woes, promising to churn out blog posts, social media updates, and newsletters at lightning speed.

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Content Voice Newsletter Delicious 52

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

AUGUST 24, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Second, search engines are consistently searching the web to index fresh content. 3) Maximize your blog’s sidebar.

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Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. 1) Set up and prioritize LinkedIn Pages in your social media strategy.

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Linkedin Practice Social Media Sponsor 363

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Posting only (boring) marketing content. Using a horizontal logo for your avatar. Make a donation!

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 3) Add Flickr SlideShows or YouTube videos to content pages.

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Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Management Social 247

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

FEBRUARY 16, 2023

Blogging is also one of the best ways for your nonprofit to improve your search engine optimization (SEO). If you can not attend the webinar live, you will be sent a password-protected link to the recording 24-48 hours after the webinar is over.

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Practice Free Nonprofit Stream 205

Nonprofit Tech for Good

JANUARY 25, 2023

Blogging is also one of the best ways for your nonprofit to improve your search engine optimization (SEO). If you can not attend the webinar live, you will be sent a password-protected link to the recording 24-48 hours after the webinar is over.

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Practice Free Nonprofit Stream 205

Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Social Media Guide Social Media 277

Nonprofit Tech for Good

JULY 22, 2012

To better accommodate nonprofits located in Asia Pacific, each fall I offer a series of social media webinars scheduled for nonprofits located in the Asian Pacific Time Zones ( View Webinars for Nonprofits in the U.S. Related Links: Social Media and Mobile Technology Webinars for Nonprofit in the U.S. and Canada ).

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New Zealand Australia Social Media Media 202

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

APRIL 5, 2024

Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media. Leverage both organic and paid social media channels to help spread the word about the tournament. Email campaigns. Organizational website.

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Tech Marketing Sponsor Registration 198

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 250

Nonprofit Tech for Good

JULY 14, 2014

In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. It’s very difficult to find a new media manager that encapsulates all the skills listed below. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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