Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

Facebook 274

Facebook Case Study Newsletter Feeds 274

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one.

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Twitter Avatar Profile Nonprofit 265

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance. And, do they even realize the potential of this source of prospects for acquisition purposes?

Social Media 353

Social Media Donor Media Social 353

Nonprofit Tech for Good

MAY 3, 2011

Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns. The Importance of the E-newsletter. How to Launch an E-newsletter. Eleven E-newsletter Best Practices for Nonprofits. Eleven E-newsletter Best Practices for Nonprofits. Five Ways to Build Your E-newsletter List. Facebook Community Pages?

Social Media 203

Social Media Content Social Chapter 203

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. That first month Nonprofit Tech 2.0 Interview Experts.

Content 263

Content Ideas Nonprofit Interview 263

Nonprofit Tech for Good

JANUARY 12, 2010

I like Facebook. But I am a fan of my favorite nonprofits on Facebook. I have donated to nonprofits that I have seen on Facebook (on their website). I have donated to nonprofits that I have seen on Facebook (on their website). I do like Facebook and I like nonprofits on Facebook. It’s great for that.

ROI 219

ROI Facebook Story Stats 219

Nonprofit Tech for Good

JUNE 14, 2010

An online database of Twitter Apps called oneforty currently lists almost 2,900 third-party Twitter Apps. While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. The ten Twitter Apps listed below are 10 of my 25 favorites: 1. TwitPic : TwitPic lets you share photos on Twitter.

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Twitter Screencast Avatar Statistics 226

Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

Government 50

Government Twitter Social Media New York 50

Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 2) Schedule Facebook Updates and tweets for other time zones.

Social Media 278

Social Media Practice NGO Stats 278

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Donor Track Campaign Facebook 298

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share breaking news. Post calls to action. Ask supporters to donate.

Content 240

Content Ideas Organization New York 240

Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.

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Attention Content Video Create 100

Nonprofit Tech for Good

SEPTEMBER 28, 2017

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Thereafter and through November 27, add a #GivingTuesday footer or header image (600 x 200) to your email newsletter that links to your #GivingTuesday website.

Social Media 263

Social Media Practice Media NGO 263

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

Advice 119

Advice Facebook Content Create 119

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. People follow nonprofits on Twitter to learn about your cause or because they care about the work you do. Give them retweetable content ! If you are not getting retweeted, you are not giving your followers the content they want.

Social Media 279

Social Media Training Train Media 279

Nonprofit Tech for Good

FEBRUARY 8, 2012

Write content and secure photos for website pages. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. Add e-newsletter subscribe functionality to your blog.

Social Media 272

Social Media Social Media Tech 272

Bloomerang

JUNE 8, 2021

Your channel is the vessel in which you choose to share your content. There are many communication channels to choose from when delivering your nonprofit message: Social media (Facebook, Twitter, Instagram) . Direct mail or newsletter. Direct mail and newsletters. What content do you share on each channel?

Platform 117

Platform Communication Indianapolis Channel 117

Nonprofit Tech for Good

JANUARY 11, 2014

Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing. The application process is exceptionally vague and noncommittal which is telling on how limited Facebook’s short-term plans are for the service.

Trend 279

Trend Technology Social Media YouTube 279

Nonprofit Tech for Good

JANUARY 13, 2020

This is an excellent time to ensure donors have seen all the great content on your website. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website. 2) Encourage to Volunteer. 3) Send to Social Media.

Action 340

Action Donation Mobile Social Media 340

Nonprofit Tech for Good

JULY 14, 2014

Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. To effectively work with image and video content, your new media manager must be adept at using photo and video editing software. They need to be given creative freedom and trusted to act upon their instincts.

Skills 279

Skills Management Media Social Media 279

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. Consistent publication of fresh content to a blog or website.

Social Media 278

Social Media Media Hints Social 278

NetWits

JULY 27, 2012

Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success. Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Add it to your Facebook Apps. But that’s not the case.

email 266

email Build Listserv Museum 266

Nonprofit Tech for Good

APRIL 7, 2011

2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website. 3) Add Flickr SlideShows or YouTube videos to content pages. e-Newsletter :: Social Media and Mobile Technology for Nonprofits.

Social Media 251

Social Media Integration Websites Widget 251

Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that many small nonprofits simply do not have. Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. That first month Nonprofit Tech 2.0 Interview Experts.

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 271

Social Media Skills Management Media 271

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. There is also a science to social and mobile media. Social Network Followers.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures.

Social Media 101

Social Media Content email Websites 101

Nonprofit Tech for Good

DECEMBER 10, 2012

Wednesday, January 23: Online Fundraising and e-Newsletters. Tuesday, January 29: Facebook and Facebook Apps: Beginner/Intermediate. Thursday, January 31: Facebook and Facebook Apps: Advanced. Tuesday, February 12: Twitter and Twitter Apps. Tuesday, February 26: YouTube and Video Content.

Paypal 189

Paypal Beginner Photography WordPress 189

Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined. Rather than following others on Sulia, users “Trust” brands that provide good content. Pheed :: pheed.com :: pheed.com/nonprofitorgs.

Social Network 232

Social Network Adopt Network Social 232

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

Social Media 279

Social Media Avatar Media Ratio 279

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. It adds validity, substance, to your nonprofit’s Twitter feed. ?. Reseach related to your nonprofit’s mission. People love data points, facts, and tangible figures.

Social Media 183

Social Media Marketing Media Social 183

Nonprofit Tech for Good

SEPTEMBER 16, 2012

Now, of course it’s humanly impossible to follow the tweets of that many Twitter accounts, so to make the chaos manageable I organize my favorite nonprofits and those whose tweets consistently stand out from the rest into Twitter Lists. Finally, one last point – there is a time and place for marketing pitches on Twitter.

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Avatar Twitter Nonprofit Stats 261

Nonprofit Tech for Good

MARCH 18, 2013

Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design. Today, this font size and large quantity of content would visually overwhelm supporters and donors.

Websites 251

Websites Design History Online 251

Have Fun - Do Good

AUGUST 12, 2009

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

Newsletter 77

Newsletter Resource Broadcast Nonprofit 77

Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. Presented by: Heather Mansfield.

Practice 270

Practice Communication United Kingdom New York City 270