sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

Social Media 76

Social Media Integration Websites Media 76

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. Status Updates are now called “Stories” in the News Feed. That said, technology is now constantly in flux.

Facebook 267

Facebook Feeds News Nonprofit 267

Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

Facebook 274

Facebook Case Study Newsletter Feeds 274

Nonprofit Tech for Good

MARCH 9, 2011

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. org :: facebook.com/350.org.

Voice 272

Voice Facebook Org Beginner 272

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Candid

OCTOBER 10, 2023

They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. For example, on Instagram , around 12% of followers typically see your content, but on Facebook and LinkedIn , it’s 4% or less. Here’s the catch.

Social Media 115

Social Media Share Media Social 115

TechImpact

JUNE 24, 2014

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow. Inform the community?

Facebook 142

Facebook Meme Social Media News 142

Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. How online community platforms differ from other virtual networking communities A major difference between virtual networking communities like LinkedIn or Facebook and an online community platform is why they’re used.

Community 116

Community Platform Benefit Online 116

Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

Facebook 275

Facebook ROI Feeds News 275

Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

Feeds 36

Feeds News Facebook Change 36

Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. It’s time.

Facebook 215

Facebook Results Experiment Organization 215

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

Content 119

Content Arts Guidelines Ratio 119

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

Profit 86

Profit Video Facebook Marketing 86

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

Facebook 76

Facebook Digital Strategy Social Media 76

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

Social Media 272

Social Media Video Marketing Practice 272

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. A few interesting facts.

Facebook 144

Facebook Websites Plugin Social Media 144

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. In the above two examples (screen shots images) I saw the name of someone I knew personally.

Facebook 134

Facebook Websites Plugin Social Media 134

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Fundraising. Social media is a powerful fundraising tool!

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps. Ask Questions.

Research 128

Research Facebook Test Studies 128

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. For example, you might create an “About Us” or “Our Products” landing page to discuss your company’s brand and the benefits of buying a product or service from you over a competitor.

Channel 52

Channel Business Marketing Effective 52

Forum One

JULY 11, 2023

The app’s current features include a home feed with algorithm-recommended content, a search functionality that allows users to find other accounts, an activity feed for users to see information on engagements with their posts and followers, and a profile for each user.

Platform 68

Platform Twitter Alternative Info 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors. How many people are you planning to feed? .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on.

Facebook 36

Facebook Tips Canada Meme 36

NTEN

SEPTEMBER 27, 2011

After Hours Posting Timing is important for a communications channel like Facebook. According to a recent study , posts outside of business hours and posts at the end of the week actually increase Facebook engagement. John Haydon did a pattern analysis of different Facebook Wall posts that were questions to illustrate this.

Facebook 98

Facebook Technology Journal Tips 98

Classy

JUNE 8, 2021

Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. .

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Robin aptly points out that these skills are also required for content curation. And, those purple dots represent frequency of content. What does that actually mean?

Skills 108

Skills Facebook Literacy Metrics 108

Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Peer-to-peer potential.

Facebook 44

Facebook email Nonprofit Social Media 44

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

sgEngage

AUGUST 22, 2023

Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels. Revise the messages to fit your brand or continue to feed the AI information to narrow in on a campaign message you can carry across your platforms.

Fundraising 68

Fundraising Generation Education Feeds 68

Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Similar to Buffer’s approval tools, Loomly has a workflow feature that lets you set up an approval process for your content. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

Social Media 89

Social Media Tools Media Create 89

Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. Creating Great Content. When it comes to creating great content, there are four important elements, especially with social media, as you can see in the image at the top of this post.

Social Network 228

Social Network Volunteer Network Social 228

Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined. Rather than following others on Sulia, users “Trust” brands that provide good content.

Social Network 232

Social Network Adopt Network Social 232

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

Content 101

Content Skype Learning Slides 101

NTEN

JULY 23, 2012

Because each can attract a different audience, and may be better-suited for certain types and lengths of content, coordinating among them all can be difficult. To start sharing your content-related efforts among each of your channels requires strategic thinking in four areas: Creating, Curating, Promoting, and Community-Building.

Content 84

Content Map Journal Channel 84