Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

On the Progressive Exchange list, Michael Whitney asked : Campaign Monitor's " Email Design Guidelines for 2006 ," which though it is 2 years old, still has some staying power. Never use images for important content like headlines, links and any calls to action. Additions: 7. Check the spam score report.

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Design email gMail Headline 50

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Model Content Minneapolis Structure 20

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. Canva is a time-saving online design wizard with numerous templates. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. Google Docs.

Marketing 38

Marketing Resource Doc Strategy 38

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. The content on these landing pages is that final push (or lack there of). It’s a pretty basic design.

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Causes People Slides Online 52

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. If you're ready for more complex mobile optimization projects, this is your year to learn about media queries and fluid hybrid design. Embrace Automation.

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Digital Marketing Game Headline 36

Get Fully Funded

MARCH 14, 2022

Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. If you are using WordPress, your developer may offer a package that includes branding and web design. They invoke a mood.

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Profit Websites Build Work 124

Judi Sohn

JUNE 1, 2009

Way more folks subscribe to C3’s content via email as compared to Facebook, Twitter and RSS feeds combined. Designing an email that looks good requires you to throw out everything you may know about modern web design. Automatically insert images with absolute links, uploading as needed ( [link] instead of./images/location).

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Achieve

AUGUST 19, 2014

First, let’s glance over some of the old-school ads I’m talking about and note some elements of design in them. . Design elements to note: Lack of any apparent. Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space.

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Headline Exercise Empowerment Fun 40

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. I’ve put together a list of storytelling workouts for year-end fundraising that are designed to help you get your ducks in a row and use storytelling to its fullest potential.

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Storytelling Fundraising Calendar Map 46

NTEN

JULY 28, 2010

While the characteristics of your audience are important, they should not be the first thing dictating your design direction. and “How can we translate that to our website in a user friendly design?” . Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

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Method Audience Design Question 52

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content. What are your best web content tips?

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Social Media Content Practice Web 38

NonProfit Hub

NOVEMBER 1, 2016

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor. The treatment produced a 7.7%

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Conversation Create Donation Headline 28

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Plan for any meetings needed to solicit content or input from departments and outside support contractors. How you will reach your target audiences? Send 2-3 emails each month.

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Online Tips Calendar Test 71

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

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Tips Storytelling Images Camera 59

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The blog’s vibrant design and vivid language warmly invite readers into Rani’s narrative. For the feature image, they used a photo of Rani looking directly at the camera.

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Channel Sierra Leone Story Digital 247

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Pin something you pinned or an image from your site. Image : Startup Stock Photos / CC0 Public Domain. Website Actions.

Build 36

Build Online Donor Newsletter 36

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Or, you can promote educational content related to the positive impact of participating in these programs.

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Grant Google Guide Nonprofit 52

Classy

AUGUST 23, 2021

Create a well-designed, cohesive crowdfunding campaign to support your mission on National Food Bank Day with these must-have elements. . Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. . Step 1: Upload a custom image to use as your headline. . Try It on Classy.

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National Raise Headline Campaign 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. So, perhaps widgets should be designed to reach first-timers or new readers. The use of widget must be linked to the topic, content, or purpose of your blog.

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Widget Screencast Wikipedia Headline 61

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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Web NTEN Alternative Headline 70

Byte Technology

FEBRUARY 21, 2017

WordPress site designers, owners and administrators all have something in common with one another: they all want to see their sites perform better: look more attractive: get more hits and conversions; see more pass-alongs and click-throughs; engage more repeat visitors etc.

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WordPress Test Site Plugin 100

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Storytelling can help you draw in visitors and encourage them to explore your content beyond your homepage.

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Strategy Nonprofit Guidelines Websites 59

M+R

JANUARY 26, 2023

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. These 22 panels are designed to “always work.” Rip from the headlines The news is urgent, tangible, and real. And if you spend a couple minutes with Wally and me, I think it will be useful and interesting. Still reading?

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email Work Sound Hurricane 110

Get Fully Funded

JUNE 11, 2023

They’ll skim through photos, images, and quotes that stand out. This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing. Good design will keep the reader moving through the letter.

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Fundraising Guide Mail Gift 111

Nonprofit Tech for Good

MAY 18, 2020

Do you have content on your website that speaks to those topics? . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for. Sufficient content. Lack of searchable content. These nonprofits do very well with the Google Ad Grant.

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Google Grant Guide Adopt 331

NonProfit Hub

NOVEMBER 3, 2022

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. We changed the headline to convey value, gave the copy contextual placement near the form, and moved the email acquisition form into the eye-path of the visitor. The treatment produced a 7.7%

Donation 51

Donation Giving Headline Conversation 51

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. According to Adweek , 86% of charities and nonprofits use Twitter to share content, promote events, and interact with their audience. Does your nonprofit leverage Twitter to grow awareness and promote content?

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Social Media Resource Marketing Media 109

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money. Creating a (gentle!) sense of urgency.

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Donation Question Effective Test 92

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

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Process Content Digital Marketing 98

Connection Cafe

APRIL 1, 2014

Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? How many elements can you take away to simplify the content and choices? Time is Money. What Your Nonprofit Can Learn from Google.

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Google Websites Nonprofit Design 54

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money. Creating a (gentle!) sense of urgency.

Donation 41

Donation Question Effective Test 41

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Organize your content so that you change slides every 7 to 15 seconds.

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Design Slides Tips Online 278

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra.

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Measure Fund Impact Minnesota 96

Neon CRM

JULY 14, 2023

By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility. Thought leadership content helps to establish that voice as you create and share things that showcase expertise, creativity, and unique insights.

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Public Build Strategy Press 52