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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Online Registration is Expected It’s an online world.

Tech 192
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase? Do a scan of the market to determine if this segment might be obtaining their content from another source.

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Are you getting the most out of your retention data?

Association Analytics

your AMS, event registration system, your community platform, even spreadsheets). You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. Schedule a demo to learn more.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

your AMS, event registration system, your community platform, even spreadsheets). You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. Schedule a demo to learn more. Acquisition Channel.

Retention 192
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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93
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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. You’re probably already asking for this data on your application forms, in surveys and during event registration.

Impact 169