NetWits

JUNE 17, 2010

If you stop to think about this for a second (or maybe a few) you’ll soon realize that producing quality web content is a must if you want to succeed online. Then there’s the staggering statistic about there being over 2,000,000 (yes, that’s over 2 million) Blogs on the Internet.

Content 100

Content Web Effective Tips 100

NetWits

SEPTEMBER 30, 2010

Yesterday, Chris Clark, product manager for Blackbaud Internet Solutions , shared the highlights of Blackbaud NetCommunity version 6.25, generally available in October.

Content 105

Content Blackbaud Offline Photo 105

NetWits

APRIL 15, 2013

Some of your content and links, including (gulp) your opt-out link, might not be displayed if it’s over that size. Keep your paragraphs to 1-2 sentences, like this email: Reduce content. Now is a great time to revisit how much content you actually include in email. Make the most of them. Keep emails under 102KB.

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Mobile email gMail Nonprofit 264

NetWits

FEBRUARY 12, 2013

The right type of enewsletter content can help strengthen donor relationships. While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter.

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Donor Help Ideas Content 234

NetWits

SEPTEMBER 5, 2012

They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users. You’ve prioritized your content.

Design 247

Design Web Guide Slides 247

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. Create great content. The hard part is creating the great content. Here’s a few creative content ideas for you. 6) Bonus: Create Engaging Content.

Social Media 251

Social Media Media Social Slides 251

NetWits

MARCH 27, 2013

That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else. Most importantly, modern user testing has shown that users now scroll instinctively as a part of “scanning” the site for relevant content.

Life 141

Life Interaction Content Design 141

NetWits

JUNE 20, 2011

Consistently posting a variety of photos, videos and status updates directly effects how much Facebook users interact with your Page and it’s content. How interesting is your content? Understanding how to update your Page with content that gets likes and comments is a challenge for all nonprofits.

Facebook 278

Facebook Question Demographics Interaction 278

NetWits

JUNE 8, 2012

Keep Content Fresh. These are actually best case scenarios – worse is if they simply leave and never come back, which is the biggest risk of stale content! Remember, content is KING and creating an effective nonprofit website takes a lot of it! Add dates to content posted to the homepage. Users have short attention spans.

Websites 195

Websites Effective Chad Guide 195

NetWits

MAY 26, 2011

In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending).

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Report Web Analytics Comparison 251

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

NetWits

APRIL 25, 2012

Every bit of content should showcase your mission. Jason Gross, “The Role of Design in the Kingdome of Content” www.smashingmagazine. Prioritize Content – wireframes are a key step in creating visual hierarchy. What content elements are most important and deserve prime real estate? Avoid industry jargon and acronyms.

Websites 180

Websites Effective Create Nonprofit 180

NetWits

MARCH 20, 2012

To make a LASTING impression, you have to make a FIRST impression. “… the colors, the layout and the presentation of headings are all evaluated before any content is actually absorbed” –Jason Gross from Smashing Magazine writes. Make content scan-able with headings and links that resonate with your audience. Are they correct?

Websites 168

Websites Tips Evaluation Nonprofit 168

NetWits

JULY 16, 2012

Getting your nonprofits / schools Facebook fans to create content in the form of pictures, videos, status updates, questions, etc and share on your Facebook page is arguably the top thing you should focus on when trying to build an effective presence on Facebook. Pay Attention to Your Fans (a lot)!

Facebook 274

Facebook Create Work Student 274

NetWits

JUNE 29, 2012

Multichannel Consumers — This group enjoys keeping up with social media content and occasionally participates. Standard Consumers — These social media users read and watch updates more than they create new content or make comments, and they are influenced by their more socially active friends and family. Tweet It!].

Social Media 264

Social Media Media Influence Social 264

NetWits

APRIL 3, 2011

This update was designed to weed content farms out of search results. Content farms are websites that tend to have a variety of content, but most of it is ‘shallow’ and lacking in depth, which often makes the content useless for an internet user conducting a search. Unoriginal content.

Google 130

Google New Zealand Australia Search 130

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

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email Profit Registration Review 212

NetWits

SEPTEMBER 28, 2012

Second, npENGAGE is built on the content from five leading nonprofit blogs. The content of those five blogs will populate the npENGAGE archives and ensure that each individual blog within npENGAGE starts strong. This will give npENGAGE the unique distinction of being a new site with years of proven, useful content already present.

Feeds 130

Feeds Interaction RSS Blogger 130

NetWits

JUNE 6, 2011

There are many reasons for logins, including security, functionality and personalized content–but also for tracking. Secured Content – The easiest of ways is to simply require a login to access certain content. Benefits of Website Logins. These could be included online or in email newsletters.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

FEBRUARY 16, 2011

Most content management systems have a place to define your page title. This can also hurt your chances if you over-use your keywords, but just make sure that as much as possible your keywords are included within the body of your content. Content is and will be king for a while. Define your keywords.

Google 225

Google Search Images Analytics 225

NetWits

JULY 11, 2012

Content type weight: Videos. Keep your schools page fresh with interesting new content, but don’t over do it. Focus on User Generated Content. Do everything you can to foster those connections on your fan page by getting them to share content with you and with their friends. Likes have a higher value than a view.

Facebook 186

Facebook Student Poll Slides 186

NetWits

MARCH 26, 2013

your great content and campaigns). This, in my experience, is the most forgotten piece of the map – the network of partner and competitor sites, the web of content-sharing relationships, the guest posts and video appearances you do – that have a significant power to affect public opinion about your organization’s work and identity.

Map 146

Map Marketing Online Strategy 146

NetWits

JULY 27, 2011

Especially the ones you make related to the content you send to people, the frequency of your messages and the “asks” you make. Attracting the right people, the ones interested in the content you’re sharing, is the key to an effective email marketing program. I should note that I’m assuming you’ve got good content.

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email Marketing Strategy Track 182

NetWits

SEPTEMBER 6, 2011

That means we want to provide you with content and resources that help you. You’ll learn what your peers are interested in (results will show after you submit your survey) while also giving us valuable insight into what type of content we can produce more of. We want to know what’s important to YOU! Our One Ask.

Internet 198

Internet Survey Nonprofit YouTube 198

NetWits

JULY 6, 2011

Pump out useful information and content. The same holds true on the social Web, so make sure to consistently share great content that’s relevant and useful to your fan base. The same holds true on the social Web, so make sure to consistently share great content that’s relevant and useful to your fan base. Activate your network.

Social Media 273

Social Media Site Social Media 273

NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. Online marketing can take many forms. What you may not have considered, however, is how you can actually impact viral sharing and improve interactive marketing on your website.

Online 207

Online Map United States Interaction 207

NetWits

JUNE 20, 2012

Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. Make it easy to share your content via your website with share buttons (those share numbers are an excellent and easy recommendation for your customers).

Social Media 151

Social Media Media Tampa Social 151

NetWits

MAY 24, 2011

How often do you update the content on your website? Updating your website content frequently has 2 key benefits: It makes your supporters return to your website to see what’s new. The easiest way of adding new content on to your site is by creating a blog.

Ideas 159

Ideas Search Comment Content 159

NetWits

AUGUST 4, 2011

Stories Within Appeals (& Other Content): It’s difficult to have success without good content. So, continue testing content until you find what resonates with your readers. MarketingSherpa and eROI found 9am resulted in the highest open and click-through rates. In your next email appeal, test two stories.

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Test email Mail Rate 177

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

Relationship 108

Relationship Personal Build Time 108

NetWits

MARCH 9, 2011

The content doesn’t interest me. This gets the relationship off to a good start by being very transparent about the type of content you send. As a bonus, it adds new, search engine-friendly content to your website on a regular basis. Why do people unsubscribe from your email? They send too much email.

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email Sample Offline Registration 160

NetWits

JANUARY 18, 2011

Your website’s content. Once you have determined your aims and your actual audiences, have a good look at the content on your website. Your audience will visit your website because they find your content interesting and relevant. Is it catering to the needs of your audience? How is your website faring so far?

Websites 150

Websites Audience Sound Reflection 150

NetWits

FEBRUARY 2, 2011

And don’t forget to produce content on a regular basis so Google continues to crawl your site. You’ll gain some interesting and actionable insights that will help guide how you create content and manage your website with a focus on SEO. Next, use HubSpot’s website grader. The is the critical point to remember.

email 246

email Social Social Media Search 246

NetWits

APRIL 23, 2012

These “current assignments” would be a task common to both the parent and student audience segments, and would therefore carry more weight in priority of content on your website than a task only one group cares about. Tally these common tasks into a condensed list of tasks being performed on your site.

Websites 253

Websites Analysis Audience Design 253

NetWits

APRIL 4, 2012

They enjoy keeping up with social media content and occasionally participate by sharing information. While they read and watch updates rather than create new content or make comments, they are influenced by their more socially active friends and family. Engagers drive your messages. They will help your compelling stories go viral.

Social Media 180

Social Media Influence Goal Media 180

NetWits

AUGUST 21, 2012

If you don’t prioritize your content to convert the noise into clear messages, your users will experience the same confusion. Do these elements highlight content or actions that are critical to your organizational goals? At the very least, you would be confused. Is it positioned near the top of the page? Is it always visible?

Action 205

Action Websites Design Voice 205

NetWits

NOVEMBER 16, 2010

This way Ford can serve up the content they want you to see. Second , you’re seeing a limited portion of the content available on their custom tab. Then move on to creating incentive by making people like your Facebook page before they see all your content. You’ve got to “like” their page to see the rest. And he’s got video!

Facebook 211

Facebook Profit Social Media Info 211