Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59

Search Alternative Social Social Media 59

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. Mobile: With the rise of mobile devices, websites not optimized for mobile devices could have seen fewer return visitors. Setup Google Analytics to do a year-over-year comparison.

Websites 44

Websites Comparison Analytics Search 44

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Byte Technology

SEPTEMBER 9, 2016

They want to feel engaged with our products, they want to shop from anywhere and they want websites that are dynamic, intuitive and easy to use and navigate. Keep your website up-to-date and looking clean and engaging. So how should small business owners approach the constantly changing world of digitization?

Business 100

Business Digital Comparison Social Media 100

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. What happens, though, when visitors arrive at your website? With so much emphasis on getting visitors to your website, do you know what motivates them to take that final step? Direct mail may use different friendly URLs to test response rates.

Rate 134

Rate Content Conversation Test 134

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. people are coming to your website and how they behave when they get. That is a dynamic IP.

Analytics 48

Analytics Google Profile Metrics 48

Achieve

JANUARY 15, 2020

When your members are looking to interact with your association, look for news updates, or find programming information, the first place they’ll likely stop is your website. In order to keep them current on important events and updates regarding your association, your website should be professional in appearance and easy to navigate.

Associations 52

Associations Database Integration Software 52

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Google Analytics content experiments.

Technique 44

Technique Analytics Google Test 44

Nonprofits Source

OCTOBER 6, 2023

For the most part however, businesses have some form of corporate social responsibility (CSR) software they use to track their employee-based philanthropic programs. Your nonprofit’s matching gift software can help you here, as you can easily search for other businesses and find comparisons. Google Ads.

Software 52

Software Giving Gift Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. They used Google Analytics to see where traffic is coming from specifically to their advocacy pages surrounding the bill and looked at Twitter retweets.

Feeds 102

Feeds Social Media Measure Summary 102

Nonprofit Tech for Good

APRIL 24, 2010

They have heavily promoted Facebook on their websites and blogs, at events and conferences. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. &# on Facebook. Why did Facebook do this?

ROI 240

ROI Integration Question Facebook 240

Connection Cafe

NOVEMBER 2, 2015

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. As always, the best way to ensure correct tracking is to test it. Snail Mail, Phones, Website, Social and Beyond.

Report 20

Report Channel Analytics Track 20

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Track Performance Using KPIs Before any fundraising campaign begins, you should set goals and track them with key performance indicators (KPIs).

Raise 98

Raise Strategy Help Fundraising 98

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I believe that we will soon see a class of web 2.0 Contact him at mhowes@mediamatters.org.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I believe that we will soon see a class of web 2.0 Contact him at mhowes@mediamatters.org.

Consultant 31

Consultant Social Media Myspace Advocacy 31

EveryAction

AUGUST 17, 2016

You can show Susan that the feeling is mutual by tracking her interests and sharing stories that demonstrate how her support moves your work forward. Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc.

Software 100

Software Donor Management Template 100

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google.

Websites 59

Websites Guide Impact Metrics 59

The Fundraising Authority

OCTOBER 28, 2021

She opened up the fundraising email template she had downloaded from her nonprofit’s website, but an hour later, she was still staring at what now seemed like gibberish. Fundwriter further trains this AI using nonprofit-specific writing samples from websites to appeals to proposals to social posts. To put it simply, Fundwriter.ai

Los Angeles 130

Los Angeles Cancer Proposal Model 130

Neon CRM

MAY 25, 2023

For instance, a person makes a donation through the PayPal form on a nonprofit’s website. If so, a CRM that has volunteer tracking functions could be really useful. The first, the easiest, is heading over to Google (or Bing) and simply searching for what’s out there. The next step is the comparison process.

Review 52

Review Nonprofit Database Product 52

Connection Cafe

AUGUST 21, 2014

Bo: We recently completed a full redesign of our website. Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Sol: Trying to bring Central Park to our website visitors.

Conservancy 52

Conservancy Design New York City Metrics 52

Bloomerang

APRIL 16, 2021

You can go to our website, there’s all kinds of videos and resources you can check out there to get to know us a little bit more. She has been the founder since 1994 helping nonprofits with branding, websites. oops, no, I don’t want to share that one, I’ll share my Google slides. We love Sarah.

Build 124

Build Video New York City Communication 124

Tech Soup

MARCH 24, 2014

Mikey O'Connor of ICANN provided one of the pithiest warnings: "The Internet will be used as the most effective force of mind control the planet has ever seen, leaving the Madison Avenue revolution as a piddling, small thing by comparison." People are comparing this venture to Google’s Project Loon.

News 44

News Technology Africa Nonprofit 44

Bloomerang

APRIL 16, 2024

These solutions typically include features to support event planning and scheduling, volunteer and attendee recruitment, check-in, communication and marketing, attendance tracking, and other tools needed to keep your event running smoothly. Use sign-up forms that track attendance and event revenue. Constituent interaction timeline.

Software 79

Software Management Registration Nonprofit 79

Bloomerang

JULY 2, 2021

Maybe think about making a switch or, if you’re just curious about what we have going on, visit our website, all kinds of videos you can watch, kind of get a sense of what we’re all about. You can put them in the chat box as well, but we prefer Q&A, I prefer Q&A because it’s easier to track your questions.

Virtual 117

Virtual Communication Video Newsletter 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. My blog turns up in the first three Google results when you Google the word "Beth."

Reflection 50

Reflection Measure Technorati ROI 50

Get Fully Funded

JULY 23, 2023

You can fundraise on Facebook using Facebook’s popular tools, or you can link to your website, a crowdfunding tool, or another fundraising platform. In fact, YouTube is the 2nd largest search engine in the world, behind Google. Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others.

Social Media 98

Social Media Media Strategy Social 98