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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Contact us. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Need help with that?

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4 Communications Strategy Tips for Donor Retention

sgEngage

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals .

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. It’s essential to understand your needs so they can guide the entire process. We’ll cover: What is a Nonprofit Data Warehouse?

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A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

Just to be clear from the beginning of this guide, Whole Whale is not directly affiliated or funded by AmeriCorps (though there are alumni on our staff), but we ARE huge fans of the program. Free: Ultimate guide for digital fundraising Course: Online Fundraising Essentials. What’s in it for you?

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

That way, you will know what decisions your board is making and can provide them with the data that will guide them to the right ones. Mission statement: Clear statement of the nonprofit’s purpose, future aspirations, and guiding principles. Let’s look at the Red Cross mission statement as an example.

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New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. In the next step, capture only the personal contact information needed to complete the donation.

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